ROAST deliver coordinated multi-channel, cross-device campaigns. Each digital strategy is fuelled by data, insights and a wealth of cross discipline knowledge. We do this without a ‘silo-ed’ approach to running specific services, meaning integration, attribution and a consistent approach is built into our clients’ campaigns.
Social platforms offer advertisers a diverse choice of paid routes with which to engage with and reach potential users. They also offer a wide variety of ad types and targeting options. As such, ROAST categorise activity types into one of the below options – each requiring their own ad types, targeting strategy and performance KPIs. Understanding a brand’s objectives and audience profiles is central to any successful Paid Social activity, with ongoing analysis and optimisations to ensure continued performance improvements. Our Paid Social team have worked across a wide variety of business types including retail, fashion, FMCGs, gambling, travel and finance.
ROAST’s Paid Social services include: