ROAST are now a B Corp ROAS & Growth Agency!
We’re thrilled to share that ROAST is now a Certified B Corporation. As a B Corp, we’re part of a global community of businesses that meet high standards of social and environmental impact.
What is a certified B Corp company?
A B Corporation is a business verified by B Lab to meet high standards of social and environmental performance, accountability, and transparency. These companies are verified by B Lab to ensure they’re creating value not just for shareholders, but for all stakeholders – including employees, customers, communities, and the planet.
B Corps aim to balance purpose and profit, ensuring their success creates benefits for employees, communities and the environment.
Want to learn more? Click here to head over to the B Corp website to learn more.
What makes us a B Corp?
We’re proud to have scored 91.1 points (for context the pass mark is 80 points).
This score reflects the values and impact that have shaped ROAST. Our commitment to social value isn’t just a box-ticking exercise – it’s part of the fabric of our organisation.
Want to learn more about how we deliver Social Value? Learn more here.
Purpose Built and Progress Driven
Since our founding in 2015, our mission has been clear: Passion beats Scale. As ROAS & Growth Specialists, we’ve always taken a deliberate approach to growth – focused on smart, sustainable success, not just expansion for its own sake. Our B Corp certification provides a global benchmark for this approach, validating our commitment to responsible business practices.
Our 5 Impact Pillars:
Developing Future Talent
Through our TIPi Academy, we give hands-on experience to those looking to break into the industry. We’re passionate about training, mentoring, and retaining our people: 13% of our team have been with us for over 10 years!
Community Focused
Community engagement is embedded in how we operate, not bolted on. We partner with Soup Kitchen London, giving team members paid time off to volunteer and contribute to causes that matter to them and our local community.
Driving Industry Purpose
We believe in open knowledge-sharing to move the industry forward. As ROAS & Growth Specialists, we regularly contribute to industry publications, speak at conferences, and host workshops to share our expertise and elevate the entire digital marketing landscape.
Building Unity
We foster a culture of collaboration, inclusion, and shared purpose. From cross-functional pods to our ongoing Diversity, Equity and Inclusion (DE&I) efforts, we’re building unity across every level of the business.
Future Focused
From green office initiatives to ethical supplier choices, we’re taking active steps toward long-term environmental and social well-being. We acknowledge that the future is in our hands and we’re committed to making choices that benefit not just our whole business, but our planet and society as a whole.
How can I become a B Corp?
Interested in joining the B Corp movement? Here’s a short overview of the process:
- Start by taking the free B Impact Assessment on the B Corp website.
- Review your score and identify areas for improvement.
- Implement changes in your business practices to increase your score.
- Once you’ve reached a score of at least 80, submit your assessment for review.
- Provide evidence and documentation of your practices during the verification process.
- If successful, you’ll be certified as a B Corp!
Remember, becoming a B Corp is a journey of continuous improvement. Even after certification, companies are required to recertify every three years to maintain their status.
Want to work with a B Corp agency?
At ROAST, we’re proud to be part of the B Corp community, using our skills as ROAS & Growth Specialists to drive positive change in the world of digital marketing. Join us on this journey towards a more sustainable and responsible business future.
Whether you’re looking for a partner who aligns with your values or you’re taking steps toward more responsible marketing, we’d love to work with you.
