Head of SEO & Content

Full-Time | Permanent
Start Date

Company Overview

TIPi Group is a rapidly growing network of individual, specialist agencies with an award-winning culture and the ultimate vow that passion beats scale.  

Over the last 7 years, TIPi Group has grown to three agencies and over 70 people. The three agencies are ROAST (traditional performance digital media), Kitty (website design and development), and Rabbit & Pork (voice experience). 

We all work towards one goal of building and maintaining an inclusive and supportive environment of passionate individuals who are not only encouraged to fulfil their true potential but also thoroughly enjoy their time doing so. We are incredibly proud of what we have built and we are excited to welcome others to the team and add to our diverse culture. This mindset transfers across our London, Soho HQ Office to our newly opened Cape Town, South Africa Office.  

TIPi Group has an accolade of incredible awards across the board, covering not just our client work but also the culture here at TIPi Group that we are inherently proud of. In 2021, we hit a four-year streak as one of the UK’s 100 Best Small Companies to work for, and our ambitions of achieving more are not slowing down. We were also recognised by the industry coming in at number 15 for the Best Marketing and Media Agencies Best Companies to Work for 2021. 


A bit about ROAST – Part of TIPi Group

ROAST is the original agency under the TIPi Group network of specialist agencies. We are a full-service digital agency with a focus on transforming clients’ fortunes through insightful consumer understanding. 

The culture at ROAST is reflective of TIPi Group, where team growth and progression is at the forefront of our minds. Providing opportunities across various disciplines including Paid Media, SEO, Insights, Analytics and more, our team are encouraged to discover their passions. We wholly support this through regular training and new opportunities encouraging consistent learning and development.  

We have been fortunate enough to create this working environment through being passionate about our people at the heart of everything we do, whilst collaboratively working together to craft our culture. We abide by the ultimate vow that passion beats scale. 


The Role

We’re seeking a Head of SEO with a strong Content background to lead and enhance our UK & South Africa SEO departments. With the support of a Cape Town Office, and two Tech SEO Directors in London, we’re looking for someone to bring energy and ambition to the team, helping us constantly improve our SEO offering.

  • Location: Soho, Central London
  • Title: Head of SEO & Content
  • Reporting to: MD, ROAST
  • Direct Reports: Head of SEO (Cape Town), 2x SEO Directors (London)
  • Job Type: Permanent
  • Flexibility: hybrid – minimum 3 days a week in the office



Head of SEO & Content Responsibilities

Team Management

  • Leadership of the SEO and Content teams across the UK & South Africa offices
  • Ensuring exceptional quality of work and client performance
  • Responsible for departmental objective setting, roadmaps, leadership, coaching, training and mentoring the team, ensuring clear objectives and development plans
  • Responsible for team efficiency and effectiveness
  • Resource planning and client allocations for the teams
  • Departmental financial and profitability planning
  • Departmental HR processes including recruitment and team development
  • Support Directors with the strategic planning and oversight of client accounts
  • Provide teams with technical or strategic support when required

New Business & Farming

  • Lead pitches for SEO new business opportunities, creating presentations, projections and commercials to win new client accounts
  • Assist with cross selling of SEO services across other departments & channels
  • Marketing
  • Ensuring ROAST’s SEO is prominent in the industry, known for excellent work and being forward thinking
  • Representing the company at marketing and industry events
  • Identifying events and opportunities to increase awareness of ROAST’s SEO offering
  • Creating whitepapers, blogs and research pieces for publication
  • Speaking at industry events

Client support

  • Act as a senior technical contact for all clients investing in SEO and Content
  • Represent the department at key strategic meetings, pitches and reviews
  • Take a strategic and, where required, hands-on lead on key client accounts and evaluate the effectiveness of work against objectives, learning lessons, and comparing with industry best practices to support the improvement of future work
  • Oversee and deliver clear organic search strategy for client accounts
  • Lead the smooth onboarding for new SEO clients
  • Contribution to client monthlies and/or QBRs
  • Work with Account Directors to manage client hours, outputs & satisfaction

Product development

  • Leading the development and growth of our SEO and Content offerings
  • Pushing technical SEO expertise and excellence across the company
  • Bringing new ideas to the department and encouraging team collaboration
  • Act as the agency’s SEO voice and champion for the business internally and externally
  • Overall responsibility for the quality of output and performance of all SEO and Content work delivered by the agency
  • Responsible for department objectives, overall management of the team, planning, and evaluating department activity
  • Own relationships with departmental suppliers, including regular reviews, commercial negotiations and contracts


The Candidate

We’re looking for someone with 8+ years of technical SEO and Content experience, and ideally with at least 3 years’ experience of managing a large team. As part of the senior ROAST team, you will need to demonstrate commercial acumen and strong leadership qualities.

We have a large, established technical SEO team. As well as continuing to grow this, we are looking for a candidate who can specifically accelerate our Content capabilities. Experience and expertise across both elements are essential to this role. You’ll have worked on a range of websites across multiple industries with demonstrable performance improvements.

We’re looking for a positively minded team player that will boost the collective knowledge of the department and has a hunger to always be at the forefront of the SEO industry.

Preferred Technical SEO Skills & Tools Experience

  • Full technical audits with prioritised actions
  • Keyword research & mapping
  • Crawl optimisation
  • SERP features optimisation
  • Experience migrating a website
  • Page speed optimisation
  • Rank tracking
  • Building SEO reports
  • Schema mark-up (incl JSON-LD)
  • Good working knowledge of crawling tools, including Screaming Frog or any cloud-based programs
  • Knowledge of HTML, CSS, JS
  • Experience working on off-site SEO campaigns
  • Backlink auditing
  • Link reclamation
  • Experience using:
    • Screaming Frog
    • GSC
    • GA or Omniture
    • Excel, PPT, Word, Google Sheets etc.
    • Data Studio (or similar)
    • Google Tag Manager

Preferred Content Skills & Experience

  • Full understanding of the Content ideation process, production cycle, outreach/PR, assessment and asset lifecycle
  • Experience of working with relevant teams including insights, design, development, copywriting and PR to deliver creation and outreach for link building activities
  • Experience working with clients and SEO teams to generate cohesive briefs and strategies for Content projects
  • Experience of managing multiple workstreams to deliver performance-driving Content campaigns on time and on budget
  • Experience with all relevant tools to assist with planning, execution and analysis of Content campaigns, including
  • Project management tools (trello/monday/etc.)
  • Media list creation & outreach tools
  • KPI setting & tracking;
    • Coverage tracking / Number of links
    • Overall site visibility
    • Specific rankings
    • Traffic to the site or landing page
    • Leads generation


Working at TIPi Group

Location: hybrid working both from home and our buzzing office in Soho

Holidays: 25 days, increasing with length of service, plus Christmas Eve and New Year’s Eve off; optional company trip (this year’s was to Portugal!)


  • 10 days ‘work from anywhere in the world’
  • Employee Assistance Programme
  • Discounted wellbeing classes / membership
  • Active company social life organised by a staff committee
  • Team sports such as softball, netball, bowling
  • Opportunity for involvement in CSR and charity initiatives
  • Cycle, electric car and tech purchase savings
  • Free Breakfast
  • Personal Development, including:
    • Bi-Annual appraisals
    • Company mentor scheme
  • Training, including:
    • Supplier sessions (e.g. Google)
    • Industry bodies (e.g. IAB)
    • External trainers
    • Opportunities to learn about other digital disciplines

We are an equal opportunities employer.  

At TIPi Group, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.

If you have a disability we would be happy to discuss reasonable adjustments to the job with you.

Please note that we will only accept applications from candidates who are legally entitled to work in the United Kingdom. 


To apply, email us your CV and cover letter at [email protected] or fill out the form on the right.
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