Organic Performance Director

London W1
Full Time | Permanent
Organic Performance (SEO)



About us

ROAST is the original agency under the TIPi Group network of specialist agencies. We are a full-service performance agency with a focus on transforming clients’ fortunes through insightful consumer understanding.
The culture at ROAST is reflective of TIPi Group, where team growth and progression is at the forefront of our minds. Providing opportunities across various disciplines including Paid Media, SEO, Insights, Analytics and more, our team are encouraged to discover their passions. We wholly support this through regular training and new opportunities encouraging consistent learning and development.
We have been fortunate enough to create this working environment through being passionate about our people at the heart of everything we do, whilst collaboratively working together to craft our culture. We abide by the ultimate vow that passion beats scale.


The role

Reporting into the Head of Organic Performance, the Organic Performance Director takes ownership of the Organic Performance services for the agency whilst being responsible for the development and growth of the Organic Performance department.



Working alongside the Managing Director and Head of Organic Performance, the Organic Performance Director directly contributes to the overall direction, development and scope of the ROAST offering.

This includes:

  • Leading Organic strategy across designated client accounts
  • New business pitch creation, commercials, projections and presentations
  • Identifying opportunities to cross-sell services to existing clients
  • Resource and finance management of the department
  • Overseeing the team growth, including service and skills development
  • Working closely with the delivery team and ADs to spot opportunities to increase account performance
  • Contributing to and running internal training
  • Agency marketing events and materials, including whitepapers, blogs and speaking at industry events
  • Identifying opportunities to improve processes within the department
  • Project & Strategy management across multiple teams
  • Expand automation of processes and innovation of service offering
  • Staying up to date with the latest industry changes and developments
  • Forecasting to project ROI against strategic opportunities


The candidate

Experience & Skills

We would like to see at least 5 years of SEO experience across B2B & B2C, with a proven track record of:

  • growing organic traffic and revenue
  • Proficiency across a wide range of tools such as Google Search Console, Screaming Frog,
  • Excellent communication, presentation and time management skills
  • Experience working across multiple markets
  • Ability to understand client needs and goals and provide tailored strategies to achieve business goals
  • Experience managing and leading a team of talented individuals
  • Strong technical SEO and content experience and skills
  • Experience working cross channel with paid teams to improve and optimise clients ROI
  • A passion for all things Organic and Digital Marketing

Nice to have

  • Experience working with CRO tools and platforms
  • Understanding of UX
  • Knowledge of Python, SQL, etc


Working at TIPi Group

Location: Soho, W1

Holidays: 25 days, increasing with length of service, plus Christmas Eve and New Year’s Eve off; optional company trip (this year’s have been skiing and to Portugal!)



  • Hybrid working (upon probation completion)
  • Additional 10 days ‘work from anywhere in the world’
  • Life and Income Protection insurance
  • Access to Aviva Digicare+, providing healthchecks, Digital GP, MH consultations and more
  • Discounted wellbeing classes / membership, and massages
  • Active company social life organised by a staff committee
  • Team sports such as softball, netball, football
  • Lots of opportunity for involvement in CSR and charity initiatives
  • Training, including supplier sessions (e.g. Google), industry bodies (e.g. IAB), external trainers
  • Opportunities to learn about other digital marketing disciplines

Our hybrid-working model allows you some variety on your place of work, offering you the chance to work from home where possible. You will be expected to attend the office in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.

We are an equal opportunities employer.  

At TIPi Group, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.
If you have a disability we would be happy to discuss reasonable adjustments to the job with you.

Please note that we will only accept applications from candidates who are legally entitled to work in the United Kingdom.

Please beware of scams online or from individuals claiming to represent us. A TIPi / ROAST employee will never solicit candidates through a non-TIPi email address, or phone number / WhatsApp. Please refuse any request that asks you to provide payment to participate in the hiring process.


To apply, email us your CV and cover letter at [email protected] or fill out the form on the right:

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