PPC Account Executive

Full-Time Paid Media Start ASAP

**No recruiters please**

The Role

The PPC Account Executive’s primary role is to support the Paid Media Account Manager in the implementation and management of paid media tasks across client accounts in line with industry and agency best practices. They will be required to follow instruction on deliverables that will continuously grow and improve performance for our clients’ accounts.

They will be responsible for the day to day maintenance of these accounts, conducting regular optimisations and analysis, communicating performance to the Paid Media AM, working with media suppliers and managing daily, weekly, monthly and ad hoc reporting.

Reports to: Paid Media Account Manager

 

Responsibilities

• To work closely with the Paid Media Account Manager to ensure strategy is correctly implemented across accounts
• Ad copy creation and optimisation
• Keyword creation and optimization
• Keyword research
• Search Query Reports and Keyword expansions
• Deeplinking of Keywords
• Bid optimisations
• Landing page reviews
• Review and implementation of targeting options
• To manage daily budgets and ensure that monthly spend is on target
• Compile daily, weekly, monthly and ad hoc reports as required and ensure timely and accurate delivery
• Compile daily, weekly, monthly and ad hoc analysis of account performance
• Manage tracking, trafficking and bid management through appropriate tools (IgnitionOne, DART, DfA, Kenshoo, Marin)
• Show a clear understanding of the dynamics between key KPIs & comment on weekly performance fluctuations
• Proactively suggest tests and optimisations to improve account performance

 

The Candidate

• Passionate about digital marketing
• Ability to learn quickly and thrive in a fast-paced environment
• Capable of independent research and learning
• Proactive
• Excellent written and spoken English
• Good client facing skills
• Highly numerate and strong analytical skills
• Proficient in MS Office including Word, Excel and PowerPoint
• A 2:1 or higher undergraduate qualification
• Additional languages and/or knowledge of Javascript would be a bonus

To apply, email us at jobs@tipigroup.com or fill out this form: