Senior Paid Media Manager – Cape Town

Full Time | Permanent
Start Date
Paid Media



About us

ROAST is the original agency under the TIPi Group network of specialist agencies. We are a full-service digital agency with a focus on transforming clients’ fortunes through insightful consumer understanding.
The culture at ROAST is reflective of TIPi Group, where team growth and progression is at the forefront of our minds. Providing opportunities across various disciplines including Paid Media, SEO, Insights, Analytics and more, our team are encouraged to discover their passions. We wholly support this through regular training and new opportunities encouraging consistent learning and development.
We have been fortunate enough to create this working environment through being passionate about our people at the heart of everything we do, whilst collaboratively working together to craft our culture. We abide by the ultimate vow that passion beats scale.



The role

The Senior Paid Media Manager is an established and proven expert in Paid Search but with strong capabilities in Paid Social and ideally at least one other Paid Media channel (Shopping, Display, Mobile/App Promotion, Native). This role requires an understanding of the way in which channels interact and complement one another, as well as the technical capabilities to execute high-performance Paid campaigns.

Reporting to the Head of Biddable and PPC Director within the department, the Senior Paid Media Manager directly contributes to the overall direction, development, and scope of the ROAST offering. This role is to establish the ROAST Paid Media proposition in Cape Town and support the UK office with operational paid media tasks.




Campaign Strategy & Management

  • To work closely with clients to ensure a full understanding of their business, digital needs and priorities
  • To work closely with the Head of Biddable to ensure all accounts have a performance strategy
  • To work closely with Client Services to ensure client deliverables are met.
  • Feed into a robust briefing process for work to be communicated from the London office to Cape Town
  • To work closely with suppliers to ensure that the team are constantly at the forefront of industry developments and, when suitable, we are trialling these new tactics for our clients
  • Ensure all activity meets or exceeds performance expectations
  • To manage budgets in line with strategy and ensure that monthly spend is on target

Delivery & Line Management

  • Develop Paid Media offering in Cape Town and build a team of Paid Media execs.
  • Direct line management of junior members of the Paid Media Department to ensure that work is delivered to an exceptional standard, on target and on time
  • Training and development of junior team members to ensure that they are performing at the standard expected by ROAST and our clients
  • Quality control of work conducted by junior members of the team
  • Regular client communication across status updates, monthly and quarterly reviews

Departmental Development

  • To work with the Departmental Head across a range of tasks to further the scale, capabilities and quality of the ROAST offering, including:
    • Recruitment
    • Training plans for new starters / grads joining the team
    • New Business support for Directors
    • Produce marketing material including case stud writing and blog posts
    • Technology and automation



The candidate


We would like to see at least 3.5 years of working in PPC delivery (if in a mixed channel role, at least 70% of time on PPC), with a proven track record of:

  • delivering projects and results for clients with monthly budgets of £50,000+
  • achieving ecommerce targets (sales and revenue volume, CPA, ROI, ROAS)
  • developing junior team members
  • leading 3rd party bid management tools
  • bringing efficiency to client activity in terms of both performance and resource levels

Plus experience of executing campaigns within Paid Media channels would be beneficial. Training will be provided for this if necessary as the role will encompass this responsibility at a later stage.


We are looking for:

  • Strong understanding of wider digital channels and environment
  • Ability to work and succeed in a fast-paced environment
  • Ability to independently research news stories, industry developments or opportunities and relay these to the wider business
  • A highly organised individual with an acute attention to detail
  • Exceptional level of English, both written and spoken
  • Strong numerical and analytical capabilities, including use and creation of Excel formulae and macros
  • Capabilities with Google Ads scripts or Java would be extremely beneficial



Working at TIPi Group

Location: hybrid working both from home and our lovely office on the V&A Waterfront

Holidays: 21 days, increasing with length of service, plus Christmas Eve and New Year’s Eve off;



  • Hybrid working (upon probation completion)
  • Additional 10 days ‘work from anywhere in the world’
  • Discounted wellbeing classes / membership
  • Active company social life organised by a staff committee
  • Opportunity for involvement in CSR and charity initiatives
  • Training, including supplier sessions (e.g. Google), industry bodies (e.g. IAB), external trainers
  • Opportunities to learn about other digital marketing disciplines

Our hybrid-working model allows you some variety on your place of work, offering you the chance to work from home where possible. You will be expected to attend the office in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.


We are an equal opportunities employer.  

At TIPi Group, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.
If you have a disability we would be happy to discuss reasonable adjustments to the job with you.

Please note that we will only accept applications from candidates who are legally entitled to work in the United Kingdom.

Please beware of scams online or from individuals claiming to represent us. A TIPi / ROAST employee will never solicit candidates through a non-TIPi email address or phone number / WhatsApp. Please refuse any request that asks you to provide payment to participate in the hiring process.


To apply, email us your CV and cover letter at [email protected] or fill out the form on the right:

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