We once again held TIPi Academy in our offices this summer. The Academy is ROAST’s initiative to provide free digital marketing training to individuals hoping to find their place in what is a wide and varied industry with many-a-discipline.
Each applicant, with varying backgrounds and level of experience, brings something new to the table, but with one shared interest, to learn about all things digital marketing.
Our two-week Academy provides attendees with a real insight into agency life, allowing them to network with our teams, ask as many questions as possible, and help them to navigate where to start in the digital ecosystem.
“When I signed up for the academy, I was expecting a course that gave more of a vague overview with some key skills mentioned in the talks. The academy provided much more depth than I would have thought, and I’m very grateful for everything I have learned!”
TIPi Academy’s principal goal is to introduce the students to a plethora of digital disciplines including PPC, SEO, Programmatic, Mobile, Display, Content Marketing, Paid Social, YouTube Marketing, Insights, and Data & Analytics. The list goes on…
“I would recommend it to anyone who thinks they may be interested in marketing because, even if you end the programme wanting a different job entirely, the skills taught overlap with so many careers.”
To provide a holistic and well-rounded program, alongside deep-dives into each of these various disciplines, Academists were introduced to Google Ads Certifications, exams they can sit to receive Google qualifications, following which they say the Google Ads Search Certification.
“Before looking at job descriptions highlighting hard skills like SEO, PPC etc was a bit demoralising not having hands-on-experience learning about these marketing avenues, whereas now it seems clearer that digital marketing, in whatever form that takes, seems a much more desirable and realistic career path.”
Project
Did they have the chance to put into practice everything they learned, you ask? They did, indeed.
Academists were set a group project to work on over the course of the two weeks, one which enabled them to put their heads together and tackle a brief, and on the final day, present to a panel of senior management here at TIPi Group.
Divided into five groups, the Academists were set the task of being the hypothetical digital agency for the client, Rock Stepper, putting together a strategy to achieve three main objectives for the client:
- Increase brand awareness amongst target audiences
- Drive traffic to the website to drive conversions over the 3-month period
- Convert users who have previously viewed the website / engaged with social content
Rather than a case study, this real-life project allowed the Academists to springboard ideas that could become a reality, adding value to their experience.
Congratulations are in order to the TIPi Academy class of 2024, for all your hard work, the effort put into your projects, and we wish you all the best in your future endeavours. Please do stay in touch!
If you would like to register your interest for TIPI Academy 2025, you can sign up to be notified when applications open here.
