Download your free report
"*" indicates required fields
About this whitepaper
ROAST's free-to-download report explains how Behavioural Economics principles can be applied to digital marketing, using the PPC auction for mortgage-related search terms as an example. The study reveals:
- Which behavioural biases are most likely to be used in PPC by mortgage brands
- Which brands are most and least likely to leverage behavioural biases, and how different categories of companies tend to use them
- How your brand can use behavioural biases in PPC ad copy