All digital services result in moments of interaction between brand and consumer. To fully analyse the value that each of those interactions brings, and attribute them to overall sales for the brand, we need to use as wide a range of data sources and points as possible. By deploying a range of analytical, statistical and machine learning capabilities we can answer the challenges that all brands face in understanding the range of impacts their advertising activities have on consumers and sales.
We take a bespoke approach to each and every challenge, rather than trying to apply the same methodology every time to inherently different client scenarios. This comes from the core of the ROAST proposition; to understand the people behind the numbers, and it means that we answer business challenges that our clients have, rather than applying the same procedural approach to every digital marketing challenge.
We apply a strategic approach to understanding our clients’ markets and their challenges within it, using more traditional research techniques to really get to the core of how a brand needs to approach their advertising environment and therefore how we will define success, choose KPIs and measure all interactions. This allows us to build a strategic framework for delivery and attribution that means we can most effectively choose how we will interact with consumers across the digital landscape and therefore what attribution modelling will describe whether or not we are delivering to the strategy.