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“When Sky Tickets launched we needed a strong digital agency partner to raise awareness of the brand to both the Sky and non-Sky customer base, build data pools and audience insight which could then be converted into event ticket sales. Delivering a positive customer experience and ROI were paramount of which Roast managed in a transparent, data lead and accountable manor across both PPC and paid social inventory. I view Roast very much as part of the marketing team here at Sky.”