The Travel and Tourism sector suffered a loss of almost US $4.5 trillion in 2020, with the contribution to GDP dropping by a staggering 49.1% compared to 2019; relative to a 3.7% GDP decline of the global economy in 2020 . Now, with a third of the world fully vaccinated, travel is opening back up. But it looks very different to how it did before.
The next six months will be make-or-break for many travel brands as pent-up consumer demand could mean the biggest ever peak booking season for brands. Understanding what consumers now want, and how to influence them is more critical than ever for travel marketers.
The following Whitepaper highlights key Consumer Trends, Profiles, and Marketing Tactics to inform your brand’s successful Post-Covid bounce-back strategy.