Whitepapers
Where Next? Travel in 2023
Revealing the shifts in travel planning, booking behaviour, and destination preferences shaping 2023’s rebound
The travel industry was one of the, if not the, most disrupted sector during the COVID-19 pandemic. Despite economic challenges and geopolitical uncertainty, travel is set to thrive in 2023, with consumers looking to make up for lost holidays through the pandemic. After the disruption wrought by COVID-19, travel is now bouncing back. But many marketers no longer have an up-to-date understanding of how consumers are planning and booking holidays, and what their destination priorities are.
What’s included
Reasons for going on holiday
How affordability holidays are for consumers
The importance of sustainability to consumers
Travel research sources
The factors that influence travel destination decision
Frequency of holidays
