Data Technology

Data, Analytics & Measurement Services

Data is the foundation of evidence-based decision-making and strategic growth. At ROAST, our data capabilities are embedded into our media strategy, helping businesses harness their data and measure the true impact of their marketing.

Contact us about Data, Analytics & Measurement

Why is Data, Analytics and Measurement Important?

Data analytics is essential for businesses aiming to excel in a competitive market and having a robust measurement framework in place to support it is key. Starting with a clear data infrastructure, advanced analytics techniques can then be used to identify valuable insights, optimise budgets and measure the efficiency of their media campaigns to drive incremental profitability.

Our Data, Analytics and Measurement Services

Return on Ad Spend is our stated single goal when working with our clients and it’s inferred in our brand name too (ROAST). As a leading data analytics agency, ROAST offers a comprehensive suite of services designed to help businesses extract maximum value from their data, from centralising all media and marketing input into one single source of truth to measuring the incremental impact of a new media channel:

Data Consolidation, Custom Dashboard Development and Automated Reporting
Web Analytics Implementation and UX Optimisation
A/B Testing and Conversion Rate Optimisation
Multi-Channel Attribution Modelling
Cross-channel Budget Optimisation
Incrementality Testing
Media Mix Modelling

Our unique approach and team structure allows us to fully integrate our data strategy into the media plan, creating a clear and realistic learning agenda for our clients. Our team of experienced analysts utilise state-of-the-art tools and methodologies to drive tangible results and insights, all saved in a learning library.

Our approach to Data, Analytics and Measurement

At ROAST, our holistic approach to data analytics allows us to integrate our data strategy into our media plan, creating a clear and realistic learning agenda for our clients. It helps us ensure a high data quality with the right granularity to allow for hypothesis testing and experimentation in line with the media plan and overall strategy.

ROAST’s Data Analytics services

Data Landscaping

Begins with a comprehensive data audit that maps your entire data ecosystem, identifying gaps, opportunities, and the foundation upon which all future analytics initiatives will be built.

Learning Agenda

Establishes clear goal setting in line with media strategy, ensuring every measurement activity directly supports your broader business objectives and drives actionable insights.

Data Cleansing

Ensures high data quality and architecture, transforming fragmented information into reliable, accessible assets that power confident decision-making.

Advanced Analytics Projects

Delivered in conformity with the Learning Agenda, translating complex data sets into strategic recommendations that directly address your priority business questions.

Implementation, Optimisation and Reporting

Form a continuous cycle where insights are activated, performance is enhanced, and results are communicated with clarity to demonstrate tangible value.

Learning Library

Serves as a repository for recommendations and base for continuous improvement, capturing institutional knowledge that evolves your measurement capabilities over time.

What can ROAST’s Data and Analytics team do for you?

What can ROAST’s Data and Analytics team do for you?

By combining cutting-edge technology with media and measurement, we deliver insights that drive real business impact. Our team stays abreast of the latest trends in data-driven marketing, ensuring that our clients benefit from the most innovative analytics techniques available.

ROAST is committed to helping businesses tap into their data’s full potential, whether you’re looking to optimise your web analytics, measure the true incremental impact of your media campaigns, or drive data-driven decision-making across your organisation. Contact us today to learn how we can streamline your data into a powerful resource for business growth.

Ready to learn more about our Data, Analytics & Measurement services? Contact us now to harness your data’s power and drive measurable results.

Contact us about Data, Analytics & Measurement

Data Analytics FAQs 

What is a data analytics agency?

A data analytics agency specialises in helping businesses collect, analyse, and interpret data to make informed decisions. We utilise advanced tools and methodologies to extract meaningful and applicable insights from complex datasets, enabling our clients to optimise their media mix, measure their media efficiency accurately and maximise their growth.

What are the advantages of undertaking a data analytics and measurement project?

Data Analytics projects can reveal more covert patterns and trends in your data, providing valuable insights that inform strategic decision-making. Benefits include Optimised cross-channel budget spends to increase operational efficiency, ability to measure the incremental impact of each media channel, decomposing your KPIs into the key factors driving them.

What is a measurement plan, and why is it useful?

A measurement plan outlines the key performance indicators (KPIs) and metrics, channels and budgets that align with your business objectives. It ensures that you’re tracking the right data , at the right granularity, with the right structure, and helps focus your analytics efforts on insights that can be actioned.

What is web analytics, and why is it important?

Web analytics involves collecting, measuring, and analysing data from website traffic and user behaviour. It’s crucial for understanding how visitors interact with your site, identifying areas for improvement, and measuring the effectiveness of your digital marketing efforts.

How can improved web analytics benefit my business?

Enhanced web analytics can lead to an elevated user experience, boosted conversion rates, more effective marketing campaigns, and ultimately, improved ROI. By understanding user behaviour and preferences, businesses can fine-tine their services, products and communications to meet customer needs more efficiently.

If I already have web analytics set up, what additional metrics can I track?

Beyond basic traffic metrics, advanced analytics can track user engagement, conversion funnels, customer lifetime value, multi-channel attribution, and much more. We work with clients to highlight the most relevant metrics for their business goals.

Which web analytics tools does ROAST typically use?

We are proficient in a wide range of analytics tools, including Google Analytics, Adobe Analytics, Mixpanel, and many others. Our recommendations are always based on each client’s specific requirements and existing tech stack.