ROAST Labs

ROAST Labs is our hub of innovation where we explore ways of improving efficiency and effectiveness for our clients through technology such as large data sets, automation and AI.

Innovation in Performance Media

Our Labs team are problem solvers who love a challenge; by constantly striving for improvements they ideate, design and build tools specifically to boost client campaigns. Across our agency we encourage entrepreneurial thinking, through our mantra of restless minds (thinkers, tinkerers and obsessive optimisers). ROAST Labs fosters these ideas and turns them into a suite of proprietary tech, services and subscription tools such as ROASTWriter.

Goals

Effectiveness

Tools that improve the way we work; mean we work smarter and spend time where it matters, adding maximum value.

Clarity of Data

Transparency in reporting, with the right level of detail for the reader, saving our clients time when it comes to analysis, and promoting their success.

Actionable Insights

Get under the skin of the audience and their behaviours, both online and offline, and turn this into a strategy.

ROAST Labs Tools

Our tools range from simple scripts that solve a specific problem for a client, to software as a service systems. Here is a selection of some of the tools our clients have access to.

Open AI launched self-serve ads. At ROAST, we’ve been testing the self serve option and look at how we’ll integrate this new advertising platform into existing reporting, insights and automations we use.

Let’s work together.

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