Strategy

Insights

ROAST’s Insights team uses quantitative and qualitative research to deliver meaningful insights for brands. Our comprehensive services track competitor strategies and explore consumer attitudes and behaviours, providing the foundation for successful media strategies.

Contact us about our Insights Services

How can ROAST’s Insights services help your business?

Our Insights services are crafted to help businesses achieve their objectives and capitalise on opportunities within their sector. Our Insights outputs empower our internal teams and our clients to make data-led decisions and remain ahead of the competition.

Some core benefits of our Insights services include:

  • Identifying untapped market opportunities
  • Understanding and evaluating customer priorities and preferences
  • Optimising marketing strategies for better ROI
  • Predicting industry trends and consumer behaviour shifts
  • Enhancing product development and innovation

The unique strength of ROAST’s Insights offering is the seamless connection between Insights, Media Strategy, and Media Execution. Clients choose our Insights services because of our unwavering focus on ensuring that research findings are actionable through media channels.

Our Insights Services

Audience Profiling

Audience segmentation and profiling is a crucial pillar of our Insights services. We employ quantitative and qualitative techniques to identify, profile, and prioritise customer segments most likely to engage with your product or service. Our data-rich audience profiles provide in-depth information on what matters to your target audiences and where they spend their time, informing both creative messaging and media strategy.

Social Listening

Our Social Listening service uses market-leading AI-powered technology to scrape and analyse online conversations from a broad range of digital sources, revealing how your brand is perceived in comparison to competitors and highlighting emerging trends. Social Listening data informs customer profiles, messaging matrices and content suggestions, connecting you with your target audience.

Brand Tracking and Campaign Measurement

ROAST’s brand tracking and campaign measurement services provide insights into your brand’s awareness and consideration levels as well as the effectiveness of your marketing initiatives. By monitoring the right KPIs we help you refine your marketing strategy and maximise the ROI from your marketing activity.

Category and Competitor Analysis

ROAST’s brand tracking and campaign measurement services provide insights into your brand’s awareness and consideration levels as well as the effectiveness of your marketing initiatives. By monitoring the right KPIs we help you refine your marketing strategy and maximise the ROI from your marketing activity.

How Insights work with ROAST’s other services

Insights form the data foundation that is critical to all other ROAST services. For example, our audience profiles and media-consumption analysis feed directly into media planning, while messaging matrices informed by Social Listening drive performance in PPC campaigns. The findings from our Insights team provide ROAST’s strategic and executional teams with the knowledge they need to drive optimal performance for our clients across all marketing channels.

ROAST’s Insights team delivers actionable insights

ROAST’s Insights team delivers actionable insights

Our Insights services open the door to new opportunities for clients by delivering:

  • New audience segments
  • New media channels
  • New messaging angles
  • New product and service ideation
  • New market entry strategies

Insights FAQs

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What is an Insights team?

An Insights team specialises in gathering, analysing, and interpreting data to provide businesses with actionable intelligence about their market, customers, and competitors. At ROAST, our Insights team in London offers comprehensive services to help clients make informed decisions and develop effective strategies.

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Why do businesses need Insights?

Robust and reliable insights provide benefits such as improved decision-making, heightened customer understanding, identification of new opportunities, risk mitigation, and increased ROI on marketing efforts. By leveraging data-driven insights, businesses can remain at the forefront of market trends and outperform their competitors.

Ready to explore ROAST’s Insights Services? Contact us to build an insights-led foundation for your media strategies.

Contact us about our Insights Services

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