Aimee
Metcalf

Content Lead (Organic Performance)

Aimee has worked at ROAST since 2020, leading the growth and quality of the agency’s overall Content offering, managing everything from team development to innovation and performance. Having experience in generating both successful B2C and B2B content strategies she has contributed to ROASTs broader agency goal of meeting the dynamic needs of clients with best-in-class performance.

World Cup Wanderlust: The Breakout Destinations Surging In Search (and TikTok’s Top Picks)
Aimee Metcalf
•
17 Jul 2026
Social Search
ollage of a gold FIFA World Cup 2026 trophy against the northern lights, surrounded by travel photos of a tropical beach, Mostar's Stari Most bridge, a jungle waterfall, a Buenos Aires street with an obelisk, and a Norwegian fjord village.
Google Search Console Now Tracks Social Visibility
Aimee Metcalf
•
09 Jul 2026
Social Search
Under-16s banned from social media: What does this mean for your content marketing strategy?
Aimee Metcalf
•
16 Jun 2026
Industry Updates
Six colorful social media platform icons arranged in a circular pattern within a translucent glass sphere: X (formerly Twitter) with a white X on black background in the top left, Instagram with its gradient logo in the top right, Facebook with its blue logo in the center, YouTube with a red play button on white background on the left, TikTok with a pink and white musical note on black background at the bottom, and Snapchat with a yellow ghost icon on the bottom right. The sphere sits on a light gray background with a subtle shadow effect.
Substack for Your 2026 Content Strategy
Aimee Metcalf
•
27 Jan 2026
Content Marketing
TikTok for SEO Success: Finding an SEO strategy that works for you
Aimee Metcalf
•
08 May 2024
Events
TikTok SEO