Haider is Head of Organic Performance at ROAST, working across sectors of B2B and B2C sectors, including finance, tech, SaaS, travel, and e-commerce for over 10 years. He leads the Organic team to stay ahead of industry shifts, ensuring strategies adapt to drive ROAS and outpace competitors. CIM-qualified and always focused on performance, Haider also trains in Brazilian Jiu Jitsu – because tackling SEO challenges isn’t quite enough for him!
