Isabelle Abraham is Senior Organic Performance executive at ROAST who specialises in helping brands improve their visibility across traditional search and AI driven platforms. From content SEO and on-page optimisations to technical SEO and GEO strategy, her recommendations ensure that ROAST’s clients feel confident that their site quality exceeds both Google’s and users’ standards, and that they are primed for discovery and conversions across the search landscape. Isabelle studied abroad for six months in Hong Kong and Singapore, taking modules such as Bilingualism and African Literature.
