James
Dawkins

Account Director

James joined ROAST in 2018 as a Paid Media Specialist and moved into Client Services in 2023, where he is now an Account Director leading global enterprise B2B accounts including PitchBook, AVEVA and World Courier. While his roots are in paid media, he now leads holistic strategies across the modern search landscape, integrating paid, organic, social search and AI-powered search to capture intent wherever it lives. That grounding in delivery means he leads cross-functional teams with a practitioner’s understanding of what good looks like and a focus on moving clients beyond vanity metrics to pipeline and closed-won revenue. Outside the office, James leads the ROAST Group softball team each season, where he pitches with more enthusiasm than accuracy.

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