Jamie
Ross-Skinner

Insights and Growth Director

Jamie started his career client-side before getting his first taste of agency life at WCRS and then joining ROAST in 2018. Jamie now runs ROAST’s Insights department and focuses on uncovering actionable customer, market and competitor insights for some of the world’s largest B2B brands, such as DHL, The London Stock Exchange Group, WEX, Pitchbook and AVEVA.

Jamie is deeply interested in marketing theory, buyer psychology, behavioral economics and the power of AI to bring insights to life.

Jamie Ross-Skinner
Why Media Deserves the Same Swagger as Creative
Jamie Ross-Skinner
Jamie Ross-Skinner
•
21 Jan 2026
Insights
Turning Insights into Actions: Jamie Ross-Skinner speaks at Insights Chats
Jamie Ross-Skinner
Jamie Ross-Skinner
•
03 Jul 2024
Insights
Turning Insights into Action
How Brits Consume Media in 2023: The 7 Best Charts from Ofcom’s Media Nations Report
Jamie Ross-Skinner
Jamie Ross-Skinner
•
18 Aug 2023
Insights
Media Consumers
Stop Scrolling: Is YouTube Officially the Most Versatile Social Channel?
Jamie Ross-Skinner
Jamie Ross-Skinner
•
13 Jun 2023
Insights
youtube-blg.png
What makes a good Insight, and how can AI help us generate more of them?
Jamie Ross-Skinner
Jamie Ross-Skinner
•
22 May 2023
AI
jamie-insight-piece-22-may.png
Have we reached Peak Social? If so, what’s next?
Jamie Ross-Skinner
Jamie Ross-Skinner
•
03 Dec 2021
Insights
BBC Global News – IAB Digital Upfronts
Jamie Ross-Skinner
Jamie Ross-Skinner
•
25 Sep 2019
Events
Fact not Myth: Pigs are Smarter than Dogs
Jamie Ross-Skinner
Jamie Ross-Skinner
•
11 Feb 2016
ROAST Culture
ROAST Purpose