Nicole Palmieri is the Head of Digital PR at ROAST. With over 10 years of experience across media, content production and Digital PR, Nicole specialises in earning high-impact media coverage that builds brand authority and the trusted signals needed to influence AI-generated recommendations. Having worked on both sides of the media industry – from producing a YouTube series for a Dutch public broadcaster to writing for online lifestyle publications – Nicole understands what makes stories resonate with journalists and audiences alike. Nicole started her career in fashion styling. At just 18, she was styling contestants and celebrities for the Dutch X Factor.