Paid Media Director

The role

The Paid Media Director’s primary function is to support the day-to-day management and ongoing development of ROAST’s portfolio of paid media clients.

Bringing an in-depth knowledge of digital media platforms, including Search, Social and Programmatic, this role will be responsible for the daily contact and client strategy for US paid media clients.

The key output from the role will be working closely with UK based Senior Account Managers with activation, strategy and planning for execution of high-performance media campaigns.

Separately, the role will also act as a support function for the launch of our US services, which will include a wide variety of tasks including office administration, new business, partner relationships and recruitment.

Responsibilities

Paid Media

• Be the local representative of ROAST paid media for our US-based client set, attending client meetings, developing client relationships, responding to questions and queries.
• Work closely with UK Senior Account Managers and Department Leads to ensure all accounts have a performance strategy.
• Contribute to wider client planning workflows
• Responding to briefs with the support of other ROAST media teams
• Regular review and assessment of tools, partners and technologies that will help improve quality and effectiveness
• Guide marketing strategies based on local knowledge of customer needs and US specific landscapes.
• Collaborate with creative and content teams to ensure ad content is as relevant as possible for the market.
• Lead day-to-day communication with US clients where required.
• Future line management of junior staff as the team expands.

Growth & New Business

• Support the new business process for US-based leads, including support on initial calls, taking of briefs and presenting of responses.
• To work with the Departmental Heads across a range of tasks to further the scale, capabilities and quality of the ROAST offering, including:
  • Recruitment
  • Training plans
  • New business (both preparation and attendance)
  • Media supplier relationships
  • Produce marketing material including case study writing and blog posts
• Develop collateral for team growth in the US to ensure smooth onboarding of both clients and new team members.

Experience

• At least 5 years of working in PPC delivery (if in a mixed channel role, at least 60% of time on PPC)
• A proven track record of:
  • delivering projects and results for clients with monthly budgets of $100,000+
  • achieving business targets (sales and revenue volume, CPA, ROI, ROAS)
  • developing junior team members
  • leading 3rd party bid management tools
  • leading onsite analytics packages
  • bringing efficiency to client activity in terms of both performance and resource levels
• Experience of executing campaigns within other Paid Media channels beneficial.

Skills

• Strong understanding of wider digital channels and environment, including organic search.
• Ability to work and succeed in a fast-paced environment
• Ability to independently research news stories, industry developments or opportunities and relay these to the wider business and clients.
• Highly organised with an acute attention to detail
• Exceptional level of English, both written and spoken
• Strong numerical and analytical capabilities, including use and creation of Excel formulae and macros
• Capabilities with Google Ads scripts or Java beneficial
• Additional language capabilities beneficial

Working at ROAST

Location: Brooklyn, NY

Annual Leave: 20 vacation days in addition to bank holidays, plus Christmas Eve and New Year’s Eve off

Benefits

• Hybrid working arrangements
• Additional 2 weeks ‘work from anywhere in the world’
• Health insurance
• 401K with company contribution
• Active company social life organised by a staff committee
• Lots of opportunity for involvement in CSR, sustainability and charity initiatives
• Training, including supplier sessions (e.g. Google), industry bodies (e.g. IAB), external trainers
• Opportunities to learn about other digital marketing disciplines

Our hybrid-working model allows you some variety on your place of work, offering you the chance to work from home where possible. You will be expected to attend the office in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.

We are an equal opportunities employer.

At ROAST, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.
If you have a disability we would be happy to discuss reasonable adjustments to the job with you.

Please note that we will only accept applications from candidates who are legally entitled to work in the USA.

Please beware of scams online or from individuals claiming to represent us. A ROAST employee will never solicit candidates through a non-Roast email address or phone number / WhatsApp. Please refuse any request that asks you to provide payment to participate in the hiring process.