This week’s ROASTing is split into to sections.
Because sometimes one course just isn’t enough.
You came to ROAST straight out of uni, were you always planning on going into digital marketing or did you just stumble into it?
I wasn’t sure quite what I wanted to do, but I knew I’ve always had a passion for numbers and I and always wanted to work with numbers and be some sort of analyst. I was happy to stumble upon ROAST. I think the friendly nature is what brought it to life, both Johns interviewed me, and they came in with their shorts and everything and I was like “Wow what is this place, I love it”. We got on really well and everything went from there.
What goes on in the Data and Analytics department? What’s your day-to-day like and what’s your proposition to brands?
So there’s a variety of stuff that we do in the analytics department, I mostly do report building on Datorama, but as well as that I’m always researching more progressive areas of data and analytics, we’ve been looking into Artificial Intelligence and Machine Learning to see how we can use these new technologies on a day-to-day basis.
We also do lot’s of Google Analytics and Tag Management, as well as Conversion Rate Optimisation. It’s all about learning more about websites, monitoring how they function and finding out what can make them perform better.
There’s a huge amount of Data being produced these days. Should we be worried or optimistic about this?
I don’t think we should be worried, I think what’s important now that there’s so much data being released is that we’re not blinded by it, it’s all still about finding the “the one”, the vital datapoint that will tell the story for you.
Wimbledon or World Cup? World Cup
Beer or Wine? Beer
Book or Film? Film
Cat or Dog? Dog
Jeans or Chinos? Ooh.. jeans
Full English or Continental? Full English
Love Island or Game of Thrones? That’s an easy one, obviously Game of Thrones
Darts or pool? Darts… oh I should have said pool there
Pen or pencil? Pen
Pub or club? Pub