Whitepapers
SGE Ranking Report: Insurance Sector
Unlock insights from 539 Insurance queries with our proprietary SGE Ranking Report. Built by ROAST Labs to help brands navigate Google’s AI-powered search evolution.
What is Google SGE?
Search Generative Experience (SGE) is developed by Google and it uses artificial intelligence (AI) to generate answers to questions. SGE uses AI in three ways to enhance the user’s experience. It includes AI snapshots, vertical experiences and conversational mode.
Our ROAST Labs team have developed our proprietary SGE Ranking Report tool and optimisation service to help brands navigate the biggest change to the Google search engine result pages in years. Using our proprietary SGE Ranking Report tool, we gathered the responses of questions searched on Google.com which then prompted Google to create an SGE result. In this data set were 539 of the top question key phrases in the insurance industry.
What’s included
Examples of SGE results for the Insurance industry
The top-ranking domains featured
Data-led insights into when and how SGE results appear
Strategic takeaways on how brands can optimise for SGE
