Whitepapers
Shifting Gear: Car Insurance Marketing
Explore how Car Insurance brands are marketing themselves during a cost-of-living crisis.
Cost-of-living is making car insurance a highly considered purchase for an increasing number of consumers. 50% of UK adults do not understand how car insurance price is calculated and at least 40% believe they are covered for things like “extended crash protection”, which is not an actual coverage type.
What’s included
Key trends shaping the car insurance market
How brands in the Car Insurance sector are marketing themselves
Consumer attitudes and behaviours in the Car Insurance sector
Consumer priorities in 2023
Channel expert perspectives and the key considerations for SEO and PPC
