Whitepapers
Travel in 2023: Chaos for Consumers Means Opportunities for Brands
Thermometer tourism, strike mayhem and considered purchasing habits.
Brands must stay in tune with shifting consumer concerns by creating engaging content, promoting new experiences and building brand trust as travellers become more cautious, more price-conscious and open to change.
The travel sector was not only set to battle against the continued high inflation in the UK this summer but also travel strikes, extreme temperatures in the Mediterranean and one of the wettest summers on record in the UK. Consumers are still keen to travel but the chaos of summer has shifted purchase and travel habits.
What’s included
How brands can keep on top of consumers’ changing travel needs
How brand advertising can build trust and lasting relationships with consumers
How brands can respond to new travel behaviours
