The Brain’s Secret to Success: How to Use Neuroscience to Create Content that Converts

Our Head of Organic Performance, Harry Sumner, spoke at Technology for Marketing 2023.

Here Harry recaps his talk, sharing some proven cognitive biases and how they can be leveraged to drive more traffic to your site. This is enabled via taking a test and learn approach with onsite content, leaving brands with an understanding of what both humans and AI favours. The insights of which can look to improve performance across a host of success metrics.