Whitepapers
GA4: Time to Take On the New Generation of Analytics
UA is sunsetting on 1 July 2023 therefore, it’s time to get ready to migrate to GA4. Our GA4 Guide is a write-up of our recent webinar featuring Marcelo Alberti, Google Strategic Agency Manager, along with ROAST’s Will Jennings, Head of Paid Media and Milan Nayee, Data Analyst.
In this whitepaper, we explore the cultural differences in the EU, including:
Why you should prepare for GA4
New features of the GA4 platform
What the migration process looks like
Privacy features
