Whitepapers
How Brands are Leveraging Behavioural Biases in PPC Ad Copy: An Analysis of the Mortgage Market
ROAST’s free-to-download report explains how Behavioural Economics principles can be applied to digital marketing, using the PPC auction for mortgage-related search terms as an example.
What’s Included
Which behavioural biases are most likely to be used in PPC by mortgage brands
Which brands are most and least likely to leverage behavioural biases, and how different categories of companies tend to use them
How your brand can use behavioural biases in PPC ad copy
