Organic Discoverability Framework

In the new age of Organic Search, where users are interacting with your brand across various touch points, such as traditional, AI and social search engines, you need to ensure your brand is as visible and discoverable as possible.

ROAST have built a framework on how to achieve your brand being discoverable. This is how we would recommend using our Organic Discoverability framework:

• Answer each question using the scale available in the document
• Add any factors you feel might be missing – The recommendation wouldn’t be to overdo these as the six we’ve highlighted should cover all details
• Add in any specific questions that may be specific to your industry or goals – You can break this out by making the questions specific to Social, AI or traditional search, then merge.