Whitepapers

SGE Ranking Report: Travel Sector

Built by ROAST Labs to help brands navigate Google’s AI-powered search evolution

Unlock insights from 500 Travel queries with our proprietary SGE Ranking Report.

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What is Google SGE?

Search Generative Experience (SGE) is developed by Google and it uses artificial intelligence (AI) to generate answers to questions. SGE uses AI in three ways to enhance the user’s experience. It includes AI snapshots, vertical experiences and conversational mode.

Our ROAST Labs team have developed our proprietary SGE Ranking Report tool and optimisation service to help brands navigate the biggest change to the Google search engine result pages in years. Using our proprietary SGE Ranking Report tool, we have gathered 500 of the top question key phrases in the UK’s travel industry. Key phrases were selected from SEMrush’s key phrase tool, with a priority given to those with a higher search volume.

 

What’s included

The top performing travel brands in SGE results

Key insights from our analysis of 500 high-volume queries

How brands can leverage SGE Ranking Reports to boost visibility in AI-powered search

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