Whitepapers
The Impact of AI on B2B Marketing and 5 Expectations for 2026
Our Head of Performance Media, George Stolton, presented at the B2B Marketing Expo Live 2025. The slides are now available for you to download.
What’s included
Setting the scene
The use of AI in research and decision making
How AI is informing marketing strategies
Impact on brand visibility and the SERP
Predictive intelligence and personalisation
Staying ahead of your competitors
Key Takeaways



