We Are Roast
We Are Roast

Content Marketing Services

As a leading content marketing agency in London, ROAST specialises in ideating, creating, and outreaching content strategies designed to uplift your organic rankings. Our expert copywriters craft relevant and memorable content that is then widely distributed by our skilled PR team and shared with connected communities. This comprehensive approach improves visibility and earns high-quality organic rankings and traffic for your business.

How Our Content Marketing Services Help Your Business

Our content marketing services are tailored to facilitate the achievement of your business objectives and capitalise on opportunities in your sector. By utilising our expertise, you can:

  • Increase organic search visibility and rankings
  • Drive targeted traffic to your website
  • Pioneer thought leadership in your industry
  • Increase brand awareness and credibility
  • Generate high-quality leads and conversions
  • Improve customer engagement and loyalty

Our Content Marketing Services

Copywriting

Our skilled copywriters create compelling, SEO optimised content that engages your intended audience. From articles to website copy, we ensure that your message is clear, engaging, and consistent with your brand voice. This high-quality content helps improve your search engine rankings and drives organic traffic to your site.

Content Auditing

We carry out detailed content audits to evaluate the effectiveness of your current content. This process involves analysing your content’s performance, pinpointing gaps and opportunities, and providing actionable recommendations for improvement. By optimising your content strategy based on these findings, you can maximise the impact of your content marketing efforts.
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Strategy and Tactical SEO Content Planning

Our strategic approach to content planning combines data-driven insights with creative expertise. We develop thorough content strategies that match with your business goals and target audience needs. This includes keyword research, topic ideation, and content calendars to ensure a consistent and effective content output. Our tactical SEO planning ensures that all content is optimised for search engines and user intent.

Content Ideation

Our international content ideation process generates fresh, relevant, and engaging content ideas that connect with your global audience. We take cultural nuances, local trends, and industry-specific insights into account to create content that drives engagement and conversions across different markets. This approach helps you establish a solid presence in multiple regions and expand your global reach.

Campaign Planning and Execution

We plan and execute comprehensive content marketing campaigns that deliver measurable results. From concept development to content creation and distribution, our team manages every aspect of your campaign. We utilise numerous channels and formats to maximise reach and engagement, ensuring your message reaches your target audience at the right time.

Design and Production

Our design and production services transform your content ideas into visually compelling and engaging assets. We create videos, infographics, interactive content, and other multimedia components which enhance your message and boost user engagement. These visually eye-catching content pieces which help with maintaining a competitive presence in the digital landscape and increase shareability across platforms.

Content Outreach & PR

Our content outreach and PR services ensure your content reaches the right audience and earns valuable backlinks. We leverage our extensive network of industry journalists, influencers, and publications to promote your content and secure high-quality placements. This approach increases your content’s visibility and enhances your brand’s credibility and authority in your industry.

Paid Content Promotion

To amplify your content’s reach, we utilise strategic paid promotion tactics. This includes social media advertising, content discovery platforms, and native advertising. By targeting specific audiences and optimising ad spend, we ensure your content reaches the right people and drives measurable results, such as increased traffic, leads, and conversions.

Measurement Frameworks

We employ robust measurement frameworks to monitor your content’s performance following your content marketing efforts. Using expert analytics tools and custom reporting dashboards, we provide insights into key metrics such as engagement, conversions, and ROI. This data-driven approach allows us to continuously refine your content strategy and demonstrate the value of your content marketing investment.

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Content Marketing FAQs 

How much does content marketing cost in the UK? 

Content marketing costs in the UK can vary widely depending on your projects scope and scale. Typically, small businesses might devote £2,000 to £5,000 per month, while larger companies may spend £10,000 to £50,000+ monthly on comprehensive content marketing strategies. At ROAST, we offer tailored packages to suit a range of budgets and objectives. 

What does a content marketing agency do? 

A digital content agency like ROAST provides a wide plethora of services to help businesses create, distribute, and promote valuable content. This includes strategy development, content creation, SEO optimisation, social media management, content distribution, performance tracking, and continuous optimisation. Our goal is to help you attract, engage, and convert your target audience through high-quality, relevant content.