Services
Content Marketing Services
ROAST’s content marketing services offer content strategies that boost organic visibility across Google, AI engines, and social platforms. We create relevant content and handle PR distribution to improve your rankings and drive traffic.
Contact us about Content MarketingHow our content marketing services can help your business
Our content marketing services are built on strategic foundations designed to help you achieve your business objectives and capitalise on opportunities in your sector. By partnering with us, you can:
- Increase organic search visibility and rankings
- Rank better for high-value keywords
- Drive targeted traffic to your website
- Pioneer thought leadership in your industry
- Increase brand awareness and product discovery
- Gain visibility on key trends and topics relating to your brand
- Generate high-quality leads and conversions
- Target all stages of the funnel, from informational to transactional intent
- Improve customer engagement and loyalty
- Enhance user engagement and retention
- Reach your customers at every organic touchpoint
- Improve brand visibility, impressions, and share of voice, which are metrics that matter more than ever in today’s changing search landscape
Our Content Marketing services
Content Strategy
At ROAST, we begin with a clear, data-driven content strategy. We analyse your business goals, audience needs, and market opportunities to develop an approach that delivers measurable results across traditional search engines like Google and AI-powered platforms. This ensures that your content remains discoverable as search evolves and that your content strategy can be repurposed for various channels and platforms.
Content Ideation
Our international content ideation process generates fresh, relevant, and engaging content ideas that connect with your global audience. We take cultural nuances, local trends, and industry-specific insights into account to create content that drives engagement and conversions across different markets. This approach helps you establish a solid presence in multiple regions and expand your global reach.
Content Auditing
We carry out detailed content audits to evaluate the effectiveness of your current content. This involves analysing your content’s performance, pinpointing gaps and opportunities, and providing actionable recommendations for improvement. By leveraging our findings to optimise your content strategy, you can maximise the impact of your content marketing efforts and achieve measurable results that drive business growth.
Strategy and Tactical SEO Content Planning
Our strategic approach to content planning combines data-driven insights with creative expertise. We develop content strategies that align with your business goals and audience needs, including keyword research, topic ideation and content calendars for consistent output. Our tactical SEO planning optimises all content for search engines, AI models and user intent.
Copywriting with ROASTWriter
Our in-house copywriting tool, ROASTWriter, creates compelling, SEO-optimised, and AI-friendly content that engages your audience. From articles to website copy, we ensure that your message is clear, engaging, and consistent with your brand voice whilst performing well across search engines and AI platforms, improving rankings and driving organic traffic.
Organic Social
Our organic social services help you build authentic connections with your audience on platforms like TikTok, Instagram, and LinkedIn by developing platform-specific content strategies. By understanding how search and social converge, we create content that performs in both environments, helping you capture attention and drive engagement wherever your audience discovers you.
Social Listening
ROAST monitors conversations about your brand, industry, and competitors across social platforms to uncover valuable insights. Our social listening services help you understand audience sentiment, identify emerging trends, and spot opportunities for engagement. This intelligence feeds directly into your content strategy, ensuring you stay relevant and responsive to what matters most to your audience.
Content outreach and Digital PR
Our specialised content outreach and Digital PR services ensure your content reaches the right audience and earns valuable backlinks. We leverage our extensive network of industry journalists, influencers, and trusted publications to secure high-quality placements that enhance your brand’s credibility and authority. Through strategic targeting and relationship building, we amplify your message where it matters most.
Paid content promotion
To amplify your content’s reach, we utilise strategic paid promotion tactics. This includes social media advertising, content discovery platforms, and native advertising. By targeting specific audiences and optimising ad spend, we ensure your content reaches the right people and drives measurable results, such as increased traffic, leads, and conversions.
Measurement frameworks
We employ robust measurement frameworks to monitor your content’s performance following your content marketing efforts. Using expert analytics tools and custom reporting dashboards, we provide insights into key metrics such as engagement, conversions, and ROI. This data-driven approach allows us to continuously refine your content strategy and demonstrate the value of your content marketing investment.
Ready to discover ROAST’s Content Marketing services? Contact us to find our how we can maximise your brand’s organic visibility.
Contact us about Content MarketingContent Marketing FAQs
What does a content marketing agency do?
A digital content agency like ROAST provides a wide range of services to help businesses create, distribute, and promote valuable content. This includes strategy development, content creation, SEO optimisation, AI engine optimisation, organic social optimisations, performance tracking, and continuous optimisation. Our goal is to help you attract, engage, and convert your target audience through high-quality, relevant content that performs across traditional search engines, AI platforms, and social channels.
