Media

Paid Social Services

Performance-focused paid social drives real impact. We prioritise your metrics, from direct response to brand awareness, using data intelligence across Meta, LinkedIn, YouTube, TikTok, Pinterest, and Snapchat, with strategies tailored to your business goals.

Contact us about Paid Social

How do our Paid Social services help your business?

As a leading paid social agency, ROAST elevates paid social strategies to achieve your business objectives. We deliver results through meticulous research, strategic planning, and data-driven campaigns that enhance brand visibility, deepen customer relationships, and accelerate conversions.

Paid social platforms offer exceptional targeting precision across the full marketing funnel. Each channel provides unique strength; LinkedIn’s professional demographic targeting contrasts with TikTok’s engagement-focused, user-generated content, with both ensuring you reach the right audiences effectively.

We choose platforms based on your sector, objectives, and audience needs. Our channel-agnostic approach prioritises optimal performance, with activation decisions informed by our media intelligence team’s audience analysis and creative capabilities.

What are the benefits of Paid Social?

Increase brand visibility: Our paid social marketing strategies can significantly boost brand awareness, primarily by attracting new customers and growing your social media following.
Expand audience reach: We utilise precise targeting capabilities to reach specific demographics, locations, interests, and behaviours, ensuring your advertising meets the correct brand audience profiles and drives action.
Full-funnel marketing strategies: We take a holistic approach, considering the three key stages of the customer journey – awareness, consideration, and conversion – to build comprehensive social strategies that connect effectively with your audience and build lasting relationships.
B2C and B2B capabilities: Our paid social services cater to both B2C and B2B business goals, with platform selection and strategies tailored to your specific needs.
Appeal with visuals: We create thumb-stopping creatives that capture attention on social platforms. Through rigorous testing, best practice guidance, and continuous feedback loops, we deliver high-performing ads that drive engagement and build lasting brand recognition.
Measurable results: We implement robust tracking and tagging to effectively measure advertising impact and make informed optimisation decisions.
Ad testing and optimisation: Our team conducts thorough A/B testing of ad creative, copy, and landing pages, enabling meaningful ongoing optimisation to increase campaign efficiency.
Flexibility and customisation: We ensure your paid social campaigns are tailored to business demands and can be quickly customised in response to performance, market changes, or new business objectives.

ROAST’s Paid Social Services

Paid Social Expertise and Experience

Combining proprietary technology with first-party data insights, we build targeted campaigns across Facebook, Instagram, LinkedIn, and TikTok. Our data-driven strategies deliver proven performance improvements for sectors such as retail, finance, travel, and FMCG clients.

Social Branding Campaigns

We help grow your brand awareness by connecting with the right audiences through sponsored content. Our team works alongside your business, conducting brand immersion sessions to develop a branding strategy and core content plans that align with your goals.

Social Marketing to Drive Demand

Return on Ad Spend (ROAS) is at the forefront of every paid social strategy we develop. We create impactful campaigns to drive action, with ongoing analysis and optimisations to improve performance, cost-efficiencies, and acquisition.

Marketing for Mobile Apps

Our experts design and execute marketing strategies to increase app exposure, focusing on building presence within the app market, attracting new users, and driving in-app actions. We have experience with all major mobile measurement partners to meet your app growth targets.

Copywriting for Ads

Our experts dive deep into your business and brand voice guidelines to write compelling headlines and descriptions that work in tandem with creative assets, driving ad engagement and action.

Ad Unit Creation

We develop creative frameworks to ensure the best assets are used across each ad placement, customising creative and messaging to work effectively across different channels and audiences.

Strategic Planning

Our media planning process begins with a thorough understanding of your business structures and audiences. We build full-funnel strategies from awareness to driving action, utilising media intelligence and customer profiling to maximise budget allocation across core audiences.

Tagging and Tracking Set Up

We support in tracking set-up for each client, including tag managers, CRM systems, mobile measurement partners, conversion API set up, and e-commerce platforms, to measure the effectiveness of our paid social campaigns.

Ongoing Account Development

Each client receives a bespoke roadmap outlining testing and core optimisations across each social channel. We build custom reports to ensure transparency and visibility on business success metrics.

Platform Specific Advertising

Our team of experts provides specialised advertising services across all major social media platforms, including YouTube, Facebook, Instagram, LinkedIn, TikTok, X, Pinterest, and Snapchat. We tailor our approach to each platform’s unique features and audience characteristics to maximise your campaign’s effectiveness and meeting crucial key performance metrics such as:

Awareness – CPM, Reach, Impressions, Frequency, Brand Uplift
Consideration – Clicks, CTR, Video Views, Site Engagement
Action – Purchase/Leads, ROAS

What does ROAST’s Paid Social offering include? 

What does ROAST’s Paid Social offering include? 

Paid social cost per install activity (app only)
Paid social branding activity
Paid social engagement activity
Paid social direct response activity
Copywriting for ads
Creative guidance and best practice documentation
Audience planning and targeting for all stages of the conversion funnel
Tagging and tracking set up
Ongoing account development, optimisations, reporting, and analysis
Conversion API set up

Paid Social FAQs 

What is Paid Social and how does it work?

Paid social involves promoting content, products, or services through sponsored advertisements on social media platforms by targeting specific audiences, setting budgets, selecting ad placements, monitoring performance, and optimising campaigns for maximum effectiveness.

Each channel, be it Meta (Facebook and Instagram), LinkedIn, X, TikTok or Snapchat has their own self-service platform which allows us to target users based on our client’s business objectives and throughout the whole marketing funnel.

How does ROAST approach Paid Social campaigns?

Our paid social strategies centre on your performance metrics, supporting both direct response and branding goals. We manage campaigns across Meta, LinkedIn, YouTube, and TikTok, ensuring maximum performance aligned with your objectives. By utilising first-party audiences, channel history, and cross-platform data, we deliver data-driven targeting and accurate forecasting. This approach helps establish realistic targets and optimal budgets, customised to your specific audience and business needs.

Can you offer support for LinkedIn Ads, TikTok Ads and Facebook Ads (Meta Ads)?

Yes, we provide comprehensive support for LinkedIn Ads, TikTok Ads, and Facebook Ads, offering strategic planning, creative development, campaign management, and performance tracking across these platforms. Our teams are also experienced with additional channels like Snapchat and X (formerly Twitter), allowing us to utilise the most relevant paid channels for the objective.

What is a paid social agency?

A paid social agency, like ROAST, specialises in creating, managing, and optimising social media advertising campaigns to help businesses reach their target audiences and achieve their goals. We focus on driving brand awareness, engagement, and acquisition through strategic paid social initiatives.

What is paid social strategy?

A paid social strategy involves defining target goals, audiences, creatives, messaging, ad scheduling, and budget to meet business advertising requirements. At ROAST, we develop comprehensive strategies tailored to each client’s unique needs and objectives.

What is the difference between PPC and paid social?

PPC (Pay-Per-Click), also known as Paid Search, focuses on placing ads across search engines, targeting specific keywords to drive traffic to business websites. Paid Social, on the other hand, promotes ads on social media platforms, focusing on audience targeting rather than keywords.

How does ROAST optimise ad spend on Paid Social campaigns?

We continuously monitor and adjust bids, targeting, and creative elements to ensure your budget is spent efficiently and effectively. Data is our key informer here, allowing us to deep dive into the specific elements which we need to optimise towards to reach your business objectives. We also conduct A/B tests and trial different campaign types or ad formats to ensure we remain innovative and explore every possible route for success within paid social.

Ready to take your paid social to the next level? Contact ROAST now to find out how we can make your paid social content work harder and drive return.

Contact us about Paid Social