Content Discoverability Framework

The search journey has diversified – it’s now about driving discoverability and there are now 4 key digital touchpoints we now must focus on from an Organic perspective: Google, LLMs, Social and Earned Media.

A data-driven content strategy is what builds the recognition, trust and perceived expertise your brand needs to be discovered for a topic at each of these digital touchpoints.

Within this framework, you’ll have a breakdown of the 4 key steps required to succeed.