First of its kind ‘ChatGPT App Tracker’

As the digital landscape shifts from traditional search engines to AI-driven discovery, performance media agency ROAST has announced the launch of its proprietary ChatGPT App Tracker.

The tool is designed to help brands navigate the expanding ecosystem of OpenAI’s GPT App Store, providing transparency and competitive intelligence in a space that is multiplying in new apps by the day.

Currently, ChatGPT often relies on broad web searches via Bing and Google to answer user queries, which can lead to incomplete results, out of date content or and missing out on inventory discoverability. By launching a custom ChatGPT App, brands ensure the AI has a structured, direct line to their entire database and can control the flow of a conversation with a view to sending users to their site for further information or to convert.

Brands such as TripAdvisor, Lowe’s, Zillow, Cottages, S&P, Experian and Pitchbook have already launched apps on the platform with the number of apps in the UK reaching 169 and 187 in the US expanding daily.

John Campbell, Head of Innovation at ROAST explains, “While Generative Engine Optimisation (GEO) has dominated recent industry conversations, there is a broader AI Discoverability framework in play. Brands must look beyond simple search optimisation to new emerging areas of interest, a crucial one being ChatGPT Apps.”

“Currently, it is incredibly difficult to monitor and analyse the scope of apps available,” Campbell continued, “Our tracker doesn’t just list names; it breaks down the type of apps, categories, the features, and the templates, giving brands a roadmap for their own development of an app.”

Accompanying the new ChatGPT App Tracker, ROAST have released a comprehensive whitepaper exploring the long-term implications of ChatGPT Apps, which suggests a looming shift in AI behaviour, rather than ChatGPT simply searching the web, it may soon proactively suggest specific brand apps to fulfil user requests. This transition would fundamentally change the discoverability equation for global brands.

The GPT App Tracker is now live, featuring daily email alerts and CSV download capabilities for registered users.

Explore the tool:
New Apps – GPT App Tracker

The ROAST GPT App Tracker allows users to:

• Monitor the Landscape: See exactly which brands are launching apps in real-time.
• Analyse Features: Deep-dive into app capabilities, to be able to see that the Zillow app offers  as affordability calculators, mortgage simulators, or property searches.
• Sample Prompts: View sample prompts and screenshots to understand how competitors are engaging users.
• Compare Categories: Track growth across Finance, Shopping, Travel, and more

The announcement of our ChatGPT App Tracker launch was featured in LBB Online, MarComms News and Performance Marketing World.