John
Campbell

ROAST Head of Innovation

Previously Head of SEO at ROAST, John founded Rabbit & Pork as the fourth agency and Voice Experience arm of TIPi Group. John now also stepped into Head of Innovation at ROAST, creating ROAST LABs and ensuring we are at the forefront of technological advances.

Close up headshot of a man with short light brown hair and a neatly trimmed beard wearing a dark blue button down shirt against a black background. He looks directly at the camera with a subtle smile, creating a professional and approachable portrait suitable for a team bio or company about page.
How Often Does Google Recrawl Pages? Real Data from the ROAST Website
Close up headshot of a man with short light brown hair and a neatly trimmed beard wearing a dark blue button down shirt against a black background. He looks directly at the camera with a subtle smile, creating a professional and approachable portrait suitable for a team bio or company about page.
John Campbell
•
07 Oct 2026
SEO
Google Search Central Live Deep Dive, Barcelona – Day 3 Recap
Close up headshot of a man with short light brown hair and a neatly trimmed beard wearing a dark blue button down shirt against a black background. He looks directly at the camera with a subtle smile, creating a professional and approachable portrait suitable for a team bio or company about page.
John Campbell
•
02 Oct 2026
Events
Google Search Central Live Deep Dive, Barcelona – Day 2 Recap
Close up headshot of a man with short light brown hair and a neatly trimmed beard wearing a dark blue button down shirt against a black background. He looks directly at the camera with a subtle smile, creating a professional and approachable portrait suitable for a team bio or company about page.
John Campbell
•
01 Oct 2026
Events
Google Search Central Live Deep Dive, Barcelona – Day 1 Recap
Close up headshot of a man with short light brown hair and a neatly trimmed beard wearing a dark blue button down shirt against a black background. He looks directly at the camera with a subtle smile, creating a professional and approachable portrait suitable for a team bio or company about page.
John Campbell
•
30 Sep 2026
Events
From Athens SEO: What’s Next for Organic Growth?
Close up headshot of a man with short light brown hair and a neatly trimmed beard wearing a dark blue button down shirt against a black background. He looks directly at the camera with a subtle smile, creating a professional and approachable portrait suitable for a team bio or company about page.
John Campbell
•
01 Jun 2026
SEO
Athens SEO
Why your Google traffic is dropping (and what’s replacing it)
Close up headshot of a man with short light brown hair and a neatly trimmed beard wearing a dark blue button down shirt against a black background. He looks directly at the camera with a subtle smile, creating a professional and approachable portrait suitable for a team bio or company about page.
John Campbell
•
05 May 2026
AI
From SEO to GEO: Winning in the age of AI search
Close up headshot of a man with short light brown hair and a neatly trimmed beard wearing a dark blue button down shirt against a black background. He looks directly at the camera with a subtle smile, creating a professional and approachable portrait suitable for a team bio or company about page.
John Campbell
•
05 May 2026
GEO
The ‘App Store’ moment for AI: Why brands are rushing to build on apps on ChatGPT
Close up headshot of a man with short light brown hair and a neatly trimmed beard wearing a dark blue button down shirt against a black background. He looks directly at the camera with a subtle smile, creating a professional and approachable portrait suitable for a team bio or company about page.
John Campbell
•
07 Apr 2026
Agency News
How to Stand out in AI Responses
Close up headshot of a man with short light brown hair and a neatly trimmed beard wearing a dark blue button down shirt against a black background. He looks directly at the camera with a subtle smile, creating a professional and approachable portrait suitable for a team bio or company about page.
John Campbell
•
01 Apr 2026
Agency News
The Launch of GPT Apps: How OpenAI Just Opened a New Channel for Brands
Close up headshot of a man with short light brown hair and a neatly trimmed beard wearing a dark blue button down shirt against a black background. He looks directly at the camera with a subtle smile, creating a professional and approachable portrait suitable for a team bio or company about page.
John Campbell
•
03 Nov 2025
AI
Google Launch Audio Overviews in Labs Experiment
Close up headshot of a man with short light brown hair and a neatly trimmed beard wearing a dark blue button down shirt against a black background. He looks directly at the camera with a subtle smile, creating a professional and approachable portrait suitable for a team bio or company about page.
John Campbell
•
20 Jun 2025
AI
Google Launches AI Mode: A Game-Changer for Search
Close up headshot of a man with short light brown hair and a neatly trimmed beard wearing a dark blue button down shirt against a black background. He looks directly at the camera with a subtle smile, creating a professional and approachable portrait suitable for a team bio or company about page.
John Campbell
•
28 May 2025
AI
AI Mode