Practical Considerations for Identifying and Working with an Influencer: a Deep Dive into the Creative Process

15 Jul 2020
Practical Considerations for Identifying and Working with an Influencer: a Deep Dive into the Creative Process

“Throwing money at big name influencers might work sometimes for brands when their product or service is quite broad, but they aren’t necessarily talking to your core audience.” Rob Shaw, Content Campaigns Manager at ROAST, calls out influencer marketing and discusses the creative process of choosing an authentic influencer for your brand in the latest from The Drum.

Read the full article on The Drum now

 

ROAST are an agency of performance marketing specialists.