Download your free whitepaper
About this Whitepaper
The Travel and Tourism sector suffered a loss of almost US $4.5 trillion in 2020, with the contribution to GDP dropping by a staggering 49.1% compared to 2019; relative to a 3.7% GDP decline of the global economy in 2020 . Now, with a third of the world fully vaccinated, travel is opening back up. But it looks very different to how it did before.
The next six months will be make-or-break for many travel brands as pent-up consumer demand could mean the biggest ever peak booking season for brands. Understanding what consumers now want, and how to influence them is more critical than ever for travel marketers.
- Key Consumer Trends
- Consumer Travel Profiles
- Marketing Tactics
- How your brand can bounce-back post-Covid