Whitepapers
How Travel and Tourism Brands Can Win as the World Starts Moving Again
Travel is reopening after huge losses after 2020, but consumer behaviour has changed. With pent-up consumer demand, understanding new priorities is vital for brands. Understanding what consumers now want, and how to influence them is more critical than ever for travel marketers.
The Travel and Tourism sector suffered a loss of almost US $4.5 trillion in 2020, with the contribution to GDP dropping by a staggering 49.1% compared to 2019; relative to a 3.7% GDP decline of the global economy in 2020.
Now, with a third of the world fully vaccinated, travel is opening back up. But it looks very different to how it did before.
The next six months will be make-or-break for many travel brands as pent-up consumer demand could mean the biggest ever peak booking season for brands.
What’s included
Key consumer trends
Consumer travel priorities
Marketing tactics
How your brand can bounce-back post-COVID-19
