At ROAST we use an array of both quantitative and qualitative research tools and techniques to uncover category, competitor, consumer and cultural Insights for brands. These Insights feed directly into highly effective digital strategies.
Despite diverse outputs such as audience mosaics, vertical and trend analyses, and specific competitor analyses, our Insights projects consistently deliver against three key operational pillars:
Agile - Our Insights team can pivot to specific business needs, providing quick results with no unnecessary costs. For example, we can take a survey from concept, to design, to distribution, to analysis in a matter of hours.
Accurate - We use behavioural economics, psychology and data science to detect and minimise inaccuracies in survey data. We also consistently reinforce data with findings from ‘honest’ sources such as website metrics, search trends, best-in-market analytics platforms and even our own in-house built tech.
Actionable - Our Insights service has been designed by marketers, for marketers. This means our Insights projects have tangible, actionable outputs which feed directly into media strategy.
- Market & Trend Analysis
- Competitor Analysis
- Audience Segmentation
- Consumer Profiling
- Survey Design and Distribution
- Focus Groups
- Start-up Strategy
- International Expansion Strategy
- Media and Creative Opportunity Mapping