Digital PR

ROAST’s Digital PR services

We’ve built our approach around what actually moves the needle for SEO and brand visibility. Here’s how we do it:

Digital PR Strategy

We don’t start with pitching. We start with understanding your business goals, competitive landscape, and the publications that matter in your sector. Our Digital PR strategy begins with a thorough audit of your current backlink profile and an analysis of where your competitors are getting coverage.

From there, we identify the gaps and opportunities. Which publications would deliver the most SEO value? What topics and angles would resonate with journalists whilst supporting your target keywords? We map out a roadmap that aligns PR activities with your broader marketing objectives, ensuring every campaign serves a strategic purpose.

Data-Driven Content Creation

Journalists are inundated with pitches. What cuts through is genuinely interesting content backed by solid data. We specialise in creating data-driven stories that publications actually want to cover.

This might involve conducting original research, analysing industry trends, or finding fresh angles in existing data. We’ve created campaigns using everything from Google search data to social media analysis to uncover stories that spark journalist interest. The content we produce isn’t just PR fluff—it’s substantive, newsworthy material that earns links naturally. As more brands compete for coverage, building relevant and creative campaigns that stand out is essential.

Relationship Building With Publications and Journalists

Effective Digital PR isn’t transactional. As a Digital PR agency London-based with years of experience, we’ve cultivated relationships with journalists, editors, and publications across multiple sectors. These relationships matter because journalists are more likely to cover stories from sources they trust.

We maintain an extensive database of media contacts, but more importantly, we understand what each journalist covers and what makes them tick. We don’t spam irrelevant pitches. Instead, we match the right stories to the right contacts, building goodwill that pays dividends across multiple campaigns.

Outreach

Once we’ve created compelling content, the outreach phase begins. This is where strategy meets execution. We craft personalised pitches that speak directly to each journalist’s beat and recent coverage. Generic mass emails don’t work—personalisation does.

Our outreach doesn’t stop at the initial pitch. We follow up strategically, provide additional information when requested, and make journalists’ jobs easier by supplying quotes, images, or data visualisations they can use immediately. Speed matters too. When we identify a trending topic that aligns with your brand, we move quickly to position you as an expert source.

Link Building

Whilst some agencies treat link building and Digital PR as separate disciplines, we see them as interconnected. Every piece of coverage we secure is evaluated for its SEO impact. We track domain authority, relevance, and the quality of the linking pages.

We also pursue strategic partnerships and collaborations that result in high-quality backlinks. This might include expert roundups, thought leadership articles, or partnerships with complementary brands. The goal is always quality over quantity—one link from a highly authoritative, relevant site is worth more than dozens from low-quality directories. Our approach integrates content marketing strategies with Digital PR to maximise impact.