Media

PPC Services

ROAST specialises in targeted, KPI-focused PPC campaigns. We leverage leading technology and proprietary solutions to manage high-performance accounts at scale. We focus on the metrics that matter to your business while never losing site of the bigger picture.

Contact us about PPC

ROAST’s approach to PPC

Our approach to Paid Search centres on alignment with client business objectives. Whilst platforms increasingly favour automation and limit data visibility, we ensure every campaign serves a strategic purpose. We combine platform data with deep consumer insight, understanding mindsets and behaviours that drive results. First-party data integration is central to our work and we collaborate closely with clients to unlock its full potential.

Our team delivers impact through targeted campaign structures, rigorous keyword optimisation, ad copy testing, audience analysis and continuous KPI monitoring. Context and revenue maximisation guide everything we do.

How do our PPC services help your business?

Effective PPC management demands a thorough grasp of the search landscape. At ROAST we:

Track keyword competition closely and refine strategies to maintain competitive advantage
Integrate AI and automation with human expertise and strategic thinking, which means optimising Performance Max, Demand Gen and other campaign types, leveraging first-party data and creative best practices, and conduct rigorous testing to deliver measurable value
Align PPC campaigns with business objectives, whether its boosting profitability to growing market share
Use data driven strategies to connect you with the right customers at precisely the right moment
Access new features early through Google and Microsoft partnerships
Work across Google Ads, Microsoft Advertising and Search Ads 360 to build personalised user experiences that deliver results

What are the benefits of PPC?

Immediate Visibility: PPC advertising provides instant exposure on search engines.
Targeted Advertising: Reach specific demographics, locations, and interests.
Cost and Performance Control: Only pay when someone clicks on your ad.
Measurable Results: Access thorough analytics and real-time performance data.
Flexibility and Customisation: Easily modify campaigns in response to performance or market changes.
Highly Targeted Keywords: Target the most valuable and interested audience.
Ad Testing and Optimisation: Continuously improve campaign efficiency.
Critical Element of a Complete Search Strategy: Complements SEO efforts.

What is included in our PPC services?

Ongoing PPC Auditing, Recommendations, and Onboarding

Our PPC services deliver regular audits that optimise campaign performance. We analyse ad copy, targeting, budget allocation, keywords and structure to uncover improvement opportunities that maximise ROI and drive long-term results. Our streamlined onboarding process establishes a clear roadmap through rigorous audits and modern search best practices. We collaborate with your key stakeholders to understand your business challenges and deliver tailored solutions.

PPC Keyword Research and Copywriting

We conduct thorough keyword research to pinpoint the most effective search terms for your business, distinguishing between core drivers and growth opportunities. Our copywriting blends strategic insight with NLP technology to craft resonant ad copy. Proprietary AI tools allow us to generate compelling messaging at scale, ensuring efficiency without compromising campaign performance.

PPC Management and Ongoing Optimisation

We deliver proactive PPC management through continuous campaign optimisation. Our approach combines keyword refinement, ad copy testing, and strategic bid management with automated hygiene solutions. Rigorous testing protocols drive incremental improvements while maintaining statistical significance. We monitor AI ad placements, implement targeted audience strategies, and provide comprehensive account oversight to ensure your campaigns consistently achieve peak performance and deliver measurable results.

PPC Performance Reporting and Tracking Set-Up

We provide detailed PPC performance reporting across weekly, monthly, and quarterly periods, integrated into unified dashboards for full campaign visibility. Reports feature data-driven commentary, strategic guidance, and trend visualisations. Our team implements sophisticated tracking frameworks that align with your analytics and CRM systems, ensuring accurate measurement. In addition, we deliver regular platform update training and market insights through our proprietary technology.

What are the benefits of ROAST’s PPC Services?

Expertise and Experience

Our team brings deep, hands-on experience across diverse sectors, ensuring that we understand the unique challenges and opportunities within your market.

Strategic Planning

We craft comprehensive, data-backed strategies that align precisely with your business objectives, driving measurable growth and ROI.

Continuous Optimisation

Through continuous testing and refinement, we ensure your campaigns consistently deliver peak performance and adapt to market changes.

Access to Advanced Tools and Betas

Gain exclusive access to advanced tools and beta platforms through ROAST Labs, keeping your campaigns at the forefront of innovation.

Tapping into Industry Trends

Our specialist teams monitor and analyse emerging trends, positioning your brand ahead of competitors and capitalising on new opportunities.

Effective Keyword Research

We identify and target the most profitable search terms that drive qualified traffic and conversions for your specific business.

Budget Management

Our strategic approach to spend management ensures every pound of your advertising budget delivers maximum return and business impact.

Strategic Ad Copywriting

We develop persuasive ad copy powered by proprietary NLP algorithms, increasing click-through rates and conversion performance.

Different types of PPC advertising services

Our PPC services cover a wide range of platforms and campaign types, including:

Google Ads and Microsoft Advertising
YouTube (Video) campaigns
Discovery campaigns
Lead Gen campaigns
Display campaigns
Performance Max campaigns
Shopping campaigns for retail businesses
Amazon Product Ads for Amazon sellers

Additional Paid Media services

In addition to our core PPC services, we offer:

Paid Social Advertising – Our team at ROAST can support your business in creating tailored strategies across different social channels to aid in meeting your business objectives.
Display and Programmatic Advertising – Our Display and Programmatic team specialises in activating campaigns across the marketing funnel, delivering exceptional results for our clients.
Integrated Search – Our team can integrate PPC and SEO at the SERP level, maximising media spend efficiency whilst enabling cross-channel testing to refine ad copy, diagnose site health, and sharpen brand bidding.

ROAST PPC partners with Google

As a Google Partner, ROAST has access to exclusive betas, account support, training opportunities, and strategic resources. This partnership allows us to provide our clients with cutting-edge PPC strategies and early access to new features.

Pay Per Click FAQs 

What is PPC marketing?

PPC (Pay-Per-Click) marketing is an online advertising model where advertisers pay a fee each time their ad is clicked, providing a way to drive traffic to websites and generate leads or sales. This involves bidding on a select range of keywords which are relevant to the business and their target audience, where the search engine will then display an ad for when that term is searched.

What makes ROAST’s PPC services unique?

At ROAST, we tailor campaigns around your business objectives and what we think will maximise results. Our accounts are therefore bespoke to you, highly targeted to your audience and KPI-focused. We do not stop there though, accounts are regularly optimised with rigorous keyword review and ongoing testing, all supplemented with market leading technology and in-house solutions for quality control and continued performance. Finally, our Paid Media teams work closely with the ROAST Organic Performance teams to maximise SERP performance and efficiency.

Why PPC services?

PPC services offer immediate visibility, precise targeting, and measurable results. They allow businesses to quickly reach their target audience, control costs, and adapt to changing market conditions.

Does ROAST offer support for alternative search networks such as Yahoo Ads, Bing Ads by Microsoft Advertising and Apple Search Ads?

We will often supplement paid search campaigns across multiple channels, as this can be a great way to reach a unique audience. ROAST will very often run Google Ads and Microsoft Ads as standard, with additional platforms being used if they are relevant.

What is PPC in Amazon?

Amazon PPC allows sellers to advertise their products within Amazon’s platform. These ads appear in search results and product pages, helping sellers increase visibility and sales for their products.

Ready to drive value across your paid search? Contact us to find out how ROAST can take your PPC to the next level.

Contact us about PPC