Strategy

Training

At ROAST, we design bespoke training sessions with clear objectives and deliverables agreed upfront. Following an in-depth discovery phase, we create programmes tailored to your specific business needs and deliver measurable results that drive performance.

Contact us about Training

What types of training does ROAST offer?

At ROAST, we offer a range of different types of training to suit whatever your needs are. Our training includes:

Face-to-face Team Training: comprehensive half or full day training sessions designed to address your team’s specific challenges and deliver actionable insights on agreed topics and learnings.
Online Training: a flexible course consisting of four to six engaging hour-long online training sessions, tailored to fit around your business schedule.
Personal Training: bespoke one-on-one training courses focused on individual skill development and personal growth within your specific area of expertise.

Our Training offering spans multiple disciplines

SEO

Our SEO training provides comprehensive coverage of search fundamentals, including algorithm updates, ranking signals, and local optimisation strategies. You’ll learn practical on-page techniques, structured data implementation, and how to optimise for featured snippets. We cover keyword research methodologies, analytics tool selection, and performance measurement, plus strategies for integrating SEO with paid campaigns.

Google Analytics

Our Google Analytics training adapts to your experience level, covering tracking setup, Tag Manager integration, and conversion measurement. You’ll learn to build custom dashboards, create meaningful reports, and understand attribution models. We use real data from your website throughout each session, ensuring you gain practical skills that deliver immediate value to your organisation.

Paid Search/PPC

Our paid search training covers the complete Google Ads platform, from strategic account architecture to campaign execution. You’ll master keyword strategy, compelling ad copy development, and advanced targeting capabilities. We explore YouTube advertising, Display Network campaigns, and app promotion tactics, giving you the skills to drive performance across all channels.

Paid Social

We provide thorough training across Facebook, Instagram, Twitter, and LinkedIn advertising platforms. Our sessions cover account configuration, campaign workflows, creative format selection, and audience targeting approaches. You’ll learn platform-specific optimisation techniques that drive measurable results, with practical guidance you can apply immediately to improve your social advertising performance.