UX Design

Exceptional UX isn’t just visual appeal. It’s creating digital products that function intuitively, drive conversions, and foster customer loyalty. ROAST’s UX services merge strategic planning with design excellence, elevating your digital presence competitively.

Contact us about UX Design

ROAST’s approach as a UX agency

Off-the-shelf approaches rarely deliver results. We begin by understanding your commercial objectives alongside the needs of your users. Companies often chase the latest design trends without assessing whether these patterns genuinely benefit their target audience.

Our methodology draws on data and user behaviour patterns. We examine how people interact with your digital products through thorough user research, analytics evaluation, and identifying the friction points that impact your conversion rates.

The ecommerce landscape can be particularly difficult to navigate, but our experts are here to help. At ROAST, we:

Assess your current setup
Identify areas for improvement
Develop a roadmap to optimise your online store

From enhancing product discovery and streamlining the checkout process to improving conversion rates and driving revenue, we’ll ensure your ecommerce experience is best-in-class.

Our UX Services

UX audits and analysis

We examine your digital experience to pinpoint what’s driving results and what’s holding you back. Our audits analyse user flows, accessibility standards, content structure, and competitive positioning. You receive a clear action plan with concrete recommendations, not generic advice about enhancement.

User research

Genuine insights emerge from direct user engagement. We run interviews, usability tests, and surveys to understand audience drivers, challenges, and patterns. When an ecommerce client experiences cart abandonment, session recordings often expose issues like unclear shipping costs or redundant form requirements.

Information architecture

Robust information architecture forms the foundation of effective digital products. We arrange content and functionality based on user understanding, not organisational structure. Our process includes card sorting, site mapping, and navigation systems that help users access information without difficulty.

Interaction design and prototyping

We build interactive prototypes that enable functionality testing before development investment. This saves budget and time whilst ensuring the final solution serves user needs. Our prototypes range from basic wireframes for early validation to detailed clickable models that simulate the complete experience.

Conversion rate optimisation

Our UX work drives tangible commercial outcomes. We pinpoint conversion obstacles and test solutions methodically. This could mean streamlining forms, shifting CTAs, or redesigning product pages to highlight essential information. Our CRO methodology relies on behavioural data and research to resolve conversion issues.

How can our UX services help your business?

How can our UX services help your business?

Poor user experience costs you money every day. When users can’t find products, abandon checkouts, or contact support for basic tasks, you’re haemorrhaging revenue and resources.

Our approach focuses on practical improvements that drive real results. If your bounce rate is high, we’ll identify why users are leaving and what changes will keep them engaged. If your checkout abandonment is problematic, we’ll analyse each step to remove friction and build confidence.

Ecommerce demands mobile optimisation, personalisation, and seamless functionality. We build online stores that excel, with intuitive navigation that reveals products users love, product pages answer unasked questions, and checkout which feels effortless.

Beyond immediate fixes, we help you build internal UX capabilities. Our team can train your staff, establish design systems, and create processes that keep user experience at the forefront of decision-making.

UX agency FAQs 

What is a user experience agency?

A user experience agency specialises in designing and optimising digital products to ensure they’re intuitive, efficient, and enjoyable for users. Unlike traditional design agencies that might focus primarily on aesthetics, a UX agency prioritises how products function and how users interact with them. This involves research, testing, strategic thinking, and iterative design. At ROAST, we combine UX expertise with broader digital marketing knowledge, ensuring your user experience supports your business objectives and marketing strategies.

What does a user experience consultant do?

A user experience consultant evaluates your digital products and provides expert recommendations for improvement. This involves conducting audits, performing user research, analysing data, and creating strategic roadmaps. They act as an external expert who can spot issues your internal team might miss and bring best practices from across industries. Our consultants work collaboratively with your team, providing hands-on guidance rather than just delivering reports. We’ll help you prioritise changes based on impact and feasibility, ensuring you invest resources where they’ll deliver the greatest return.

Ready to transform your UX with ROAST? Contact us about our UX services and find out how we can elevate your digital presence.

Contact us about UX Design