Editec

Challenge

ROAST’s core challenge was to optimise paid social activities to significantly reduce the cost per FTD, thereby driving more sustainable user acquisition.

Solution

ROAST initiated its approach by conducting a comprehensive audit of Editec’s paid social accounts. This audit aimed to identify which assets and offers were most effective in driving acquisition.

Key improvements included:

• Enhanced Tracking: Implementing more granular tracking tags to allow for detailed monitoring of ad performance.
• Live Reporting Dashboards: Developing real-time dashboards to provide improved oversight of performance. These enhancements enabled ROAST to deliver more frequent updates on the NGR and CPFTD performance of each promotion, alongside detailed reporting on conversion drop-off points from sign-ups to first-time deposits. Throughout the engagement, ROAST led Editec’s paid media planning and implementation across all digital channels, executing numerous successful campaigns.

Results

Editec Social

• ROAST managed Paid Social for Editec for two years, achieving a 56% increase in First Time Deposits (YoY) and a 95% increase in average revenue per active user. This activity has since concluded due to changes in local legislation.

Editec Search

• ROAST have continued to drive an impressive Return on Ad Spend (ROAS) of over 800% since launch in 2022. This significant improvement is largely attributed to the successful launch of new campaigns targeting competitor and generic search terms.