Alex
Sheppard

Senior Insights Executive

With a focus on the retail and travel sectors, as Senior Insights Executive Alex loves to analyse market trends and bring data-led and consumer focused insights to both ROAST clients and across marketing content.

Have Podcasts Killed the Radio Stars?

radio and podcasts

Key Events in Q3 & Q4 Impacting Media Planning in 2024

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As time ticks on TikTok, what impact might a ban have on marketers?

TikTok Ban

Key Events Impacting Media Planning in 2024

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Yahoo! LINE and YouTube – What marketers need to know about Japanese search behaviours

We know price is king, but what other brand and product attributes are attracting consumers in 2023?

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Valentine’s Day 2023: Financial Realism or Spending Big – How are consumers approaching Valentine’s Day this year?

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New Year New Me: How do the changes in popularity of New Year’s Resolutions reflect the underlying consumer mood?

2023

Meta IAB Upfronts 2022: Takeaways

meta