Join ROAST for The Future of Full-Funnel Marketing
How are changing consumer behaviours, fragmented discovery journeys, and AI-powered experiences reshaping modern marketing?
We are hosting an industry event exploring the future of consumer engagement and how audiences now engage with brands.
Today’s audiences no longer follow a linear path to purchase. Consumers move fluidly between channels, platforms, creators, communities, search experiences, and AI tools before making decisions. As discoverability evolves, marketers must rethink how they connect with audiences across every touchpoint.
This session will explore:
- Why the traditional marketing funnel no longer reflects real consumer behaviour.
- How AI is accelerating and influencing purchase decision-making.
- What discoverability means in an AI-driven landscape.
- The role of multi-channel strategy in modern customer journeys.
- How brands can create connected experiences that meet consumers where they are.
Featured brands and speakers will be confirmed in the coming weeks. Check back soon for the full line-up.
