Influencer Marketing

Influencer marketing sees brands collaborate with suitable creators to help build awareness, trust and purchase intent amongst their followers. It’s not just about finding someone with a large following anymore.

Contact us about Influencer Marketing

How do our Influencer Marketing Services help your business?

How do our Influencer Marketing Services help your business?

ROAST’s influencer marketing is a great way to build brand trust and engagement with customers through creator-led content that is pertinent and relevant to the user. By leveraging creators’ existing audiences and fans, brands can tap into these relationships to deliver a more personal and credible message.

Think about how you discover new products. Chances are, a recommendation from someone you trust, whether that’s a friend or a creator you follow, carries more weight than a traditional advert. That’s the fundamental principle behind why influencer marketing generates such strong results.

But here’s what separates effective influencer marketing from wasteful spending: data. Our approach as an Influencer Marketing Agency isn’t based on gut feelings or vanity metrics. We dig into audience demographics, engagement rates, content performance history, and brand alignment before making recommendations.

Planning and strategy

Every successful influencer campaign starts with a solid strategy. We don’t believe in the “spray and pray” approach where you partner with dozens of creators and hope something sticks.

Our planning process begins with understanding your business objectives. Are you launching a new product? Trying to reach a specific demographic? Building long-term brand awareness? Each goal requires a different approach. We then conduct comprehensive audience research to identify where your target customers actually spend their time and which creators they trust.

We map out the entire customer journey and determine where influencer content can have the most impact. Sometimes that’s at the awareness stage. Other times, it’s at the consideration or decision phase. We also establish clear KPIs from the outset, whether it’s engagement rates, click-throughs, conversions, or brand lift metrics.

Talent sourcing and management

Finding the right creator is part art, part science. As an Influencer Marketing Agency London-based, we’ve built extensive networks across multiple verticals and maintain relationships with creators at every tier. This can extend from nano-influencers with highly engaged niche audiences to established content creators with millions of followers.

Our vetting process goes beyond follower counts. We analyse engagement authenticity, audience demographics, content quality, brand safety considerations, and past campaign performance.

Once we’ve identified potential partners, we handle all negotiations, contracts, and ongoing relationship management. This includes briefing creators on campaign objectives whilst giving them creative freedom to produce authentic content that resonates with their audience. We’ve learned that overly prescriptive briefs often result in content that feels forced and performs poorly. Our approach to identifying and working with influencers focuses on the creative process and ensuring authenticity.

Campaign execution

This is where strategy meets reality. We coordinate content creation timelines, manage approval processes, and ensure all content meets platform guidelines and advertising standards.

Our team provides creators with comprehensive briefs that outline key messages and requirements whilst encouraging their creative input. We’ve found that the best-performing content comes from creators who understand the campaign goals but have freedom to present the message in their authentic voice.

We also implement robust tracking mechanisms from day one. Every piece of content gets tagged with unique tracking links and UTM parameters so we can monitor performance in real-time and optimise as needed. If something isn’t working, we don’t wait until the campaign ends to make adjustments.

Paid Media amplification

Organic reach on social platforms isn’t what it used to be. Even successful influencer content benefits from strategic paid amplification.

We identify the best-performing influencer content and amplify it through paid social campaigns, extending reach beyond the creator’s existing audience. This allows us to target specific demographics, retarget engaged users, and test different audience segments to find what works bes

Influencer Marketing FAQs

What is an influencer marketing agency?

An Influencer Marketing Agency acts as a strategic partner that connects brands with suitable creators to achieve specific marketing objectives. Rather than brands trying to navigate the complex influencer landscape themselves, which involves reaching out to creators individually, negotiating rates, managing contracts, and tracking performance, an agency such as ROAST handles the entire process.

We bring expertise in creator vetting, campaign strategy, performance measurement, and industry relationships that most in-house teams simply don’t have time to develop. We also stay current with platform changes, emerging trends, and regulatory requirements that govern influencer marketing.

How does influencer marketing work?

At its core, influencer marketing leverages the trust and relationship creators have built with their audiences. When a creator authentically recommends or features your product, their followers are more likely to take notice than they would with traditional advertising.

The process typically involves identifying relevant creators, establishing partnerships, collaborating on content that showcases your brand, and then measuring the impact on your business objectives. The most effective campaigns feel natural rather than forced, integrating your brand into content that provides genuine value to the creator’s audience.

How is influencer marketing measured?

We track multiple metrics depending on campaign objectives. Engagement metrics include likes, comments, shares, and saves. Reach metrics show how many people saw the content. Traffic metrics track clicks to your website and user behaviour once they arrive.

Conversion metrics are crucial. At ROAST, we monitor sales, sign-ups, downloads, or whatever action you want users to take. We also measure brand lift through surveys and sentiment analysis to understand how the campaign affected brand perception. The key is establishing clear KPIs before the campaign launches so everyone knows what success looks like.

Our reporting provides granular insights into what’s working and what isn’t, allowing for optimisation throughout the campaign rather than just post-campaign analysis. This data-driven approach ensures your Influencer Marketing Services investment delivers measurable results rather than just vanity metrics.