Media

Mobile & App Marketing Services

Mobile devices dominate digital interactions, yet many businesses fail to capitalise. Success requires technical expertise, data-driven strategy, and continuous optimisation. ROAST’s Mobile Marketing Services deliver measurable results in this complex ecosystem.

Contact us about Mobile and App Marketing

ROAST’s approach to Mobile Marketing

At ROAST we use our specialist experience in app acquisition to unlock incremental growth for our mobile clients. Our team’s primary focus is on acquiring quality new users for our clients’ apps through targeted digital media buys on mobile. We take a zero-tolerance approach to mobile ad fraud and optimise beyond the install to true lifetime value.

ROAST works with a wide range of mobile-first businesses, some of which have their own mobile app, and others who don’t. In both cases, our team is set up to deliver efficient and scalable digital performance campaigns on mobile devices and to maximise the potential of this increasingly important media environment.

We place emphasis on working with media owners who have helped to shape the mobile landscape and understand the usage, buying habits and behaviours associated with a mobile user. As this channel continues to mature, we are constantly looking at new and innovative opportunities to help clients solve challenges and enhance the customer experience.

How do our Mobile Marketing Services help your business?

Mobile users behave differently than desktop users. They’re often on the move, have shorter attention spans, and expect instant gratification. This presents both challenges and opportunities for marketers. Here’s how ROAST can help you navigate these complexities:

Your business objectives drive our approach: from new app launches and install campaigns to user re-engagement and multi-device attribution
Our cross-sector experience reveals a clear pattern: integrated mobile strategies deliver significantly stronger ROI than siloed approaches
We position mobile marketing within your complete digital framework: delivering measurable results that drive sustained growth and ROI
Our Mobile Marketing specialists handle technical challenges: whether its platform differences, attribution modelling, fraud prevention, enabling you to focus on your core business operations

Our Mobile & App Marketing Services

Consultancy and On-Boarding

Every successful mobile marketing campaign starts with proper groundwork. During consultancy, we audit your current mobile presence, identify gaps, and develop a roadmap tailored to your business goals. Our on-boarding process ensures your tracking infrastructure is properly configured from day one. We’ve seen too many campaigns fail simply because attribution wasn’t set up correctly—we make sure that doesn’t happen to you.

App Install (User Acquisition)

Driving quality app installs requires more than just spending money on ads. We focus on acquiring users who will actually engage with your app, not just download and delete it. Our strategies combine creative testing, audience segmentation, and bid optimisation to ensure your cost per install remains sustainable whilst maintaining user quality.

Mobile Display – Retargeting and Programmatic

Mobile display advertising has evolved considerably. We leverage programmatic buying to reach your target audience across thousands of apps and mobile websites. Our retargeting campaigns re-engage users who’ve previously interacted with your brand, guiding them further down the conversion funnel. The key is showing the right message at the right time, something our algorithms are constantly optimising for.

Paid Social App Install

Social platforms like Facebook, Instagram, TikTok, and Snapchat offer powerful targeting capabilities for app marketers. We design and manage paid social campaigns that resonate with your target demographic. Each platform has its quirks and best practices; our team stays current with these constantly changing environments to ensure your campaigns perform optimally.

Paid Search App Install including Apple Search

When users search for apps, you want to be visible. Our paid search strategies encompass both Google App Campaigns and Apple Search Ads. Apple Search Ads, in particular, often gets overlooked despite offering some of the highest-intent traffic available. We optimise your keyword targeting, creative assets, and bidding strategies to maximise visibility where it matters most.

Multi-Device and Attribution Modelling

Today’s customer journey rarely follows a linear path. A user might discover your app on Instagram, research it on desktop, and finally install it on their tablet. Understanding these cross-device journeys is essential for accurate attribution. We implement sophisticated attribution models that give you a clear picture of which marketing touchpoints are actually driving conversions. This insight allows you to allocate budget more effectively.

We work with leading Mobile Measurement Partners (MMPs) such as Adjust, AppsFlyer, and Branch to ensure every install, event, and conversion is properly attributed.

Anti-fraud Consultancy

Mobile ad fraud is a serious issue that costs businesses billions annually. From click injection to SDK spoofing, fraudsters have developed sophisticated methods to steal your marketing budget. Our anti-fraud consultancy identifies vulnerabilities in your campaigns and implements protective measures. We work with leading fraud detection platforms and continuously monitor your campaigns for suspicious activity. Protecting your ad spend isn’t optional, it’s essential.

Mobile & App Marketing FAQs

What is Mobile Marketing?

Mobile Marketing is the strategic promotion of products or services through smartphones and tablets across mobile-optimised sites, mobile apps, and in-app advertising. This approach allows brands to engage with their target audience in real-time and drive desired actions such as install and post-install results.

How does ROAST enhance mobile marketing for clients?

ROAST enhances mobile marketing for clients by leveraging data-driven insights and optimisation techniques to maximise campaign performance, whether that be driving conversions or building brand awareness. We prioritise combatting mobile ad fraud, by employing robust monitoring and verification measures to ensure ad spend is protected and campaigns reach genuine users, safeguarding clients’ investments and maintaining campaign effectiveness.

What technologies does ROAST use for Mobile Marketing?

We employ the latest mobile marketing technologies, including location-based services, mobile analytics, and app-specific advertising, to reach your target audience effectively on mobile devices. We optimise performance through innovative targeting and optimisation algorithms, whilst also prioritising mobile ad fraud detection to protect client investments.

What is an MMP and why is it important?

A Mobile Measurement Partner (MMP) is a third-party platform that tracks and attributes app installs and in-app events across marketing channels. MMPs provide a single source of truth for user acquisition data, helping you understand which campaigns are driving the most valuable users and return on ad spend. Without an MMP, you’re essentially flying blind—unable to accurately measure which marketing efforts are working and which are wasting budget.

Ready to elevate your mobile marketing? Contact us to discuss how our Mobile and App marketing Services can support your growth goals.

Contact us about Mobile & App Marketing